Under Armour Plunges 20.48% on Disappointing Earnings

On August 8, 2025, Under Armour's stock experienced a significant drop of 20.48% in pre-market trading, sparking concerns among investors and analysts alike.

Under Armour reported a net loss of $2.6 million for its fiscal first quarter, with adjusted earnings coming in at 2 cents per share. This financial performance fell short of analysts' expectations, who had estimated earnings of 16 cents per share. The company's revenue also missed projections, with analysts estimating 276.00 million in revenue, a slight decrease of 0.22% year-over-year.

The disappointing earnings report has raised questions about the company's strategic direction and its ability to compete in the highly competitive athletic apparel market. Investors are closely monitoring Under Armour's next steps, as the company faces challenges in maintaining its market share and profitability.