Under Armour Downgraded to Sell Amid Competitive Pressures
ByAinvest
Tuesday, Feb 10, 2026 10:56 pm ET1min read
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Under Armour (UA) was downgraded to Sell by Citi Research due to competitive pressures and macroeconomic factors impacting earnings growth. Despite international success, growth in North American markets remains crucial for the company's future prospects. The downgrade contributed to a 9.5% drop in shares. Under Armour faces challenges in sustaining earnings growth into FY27, with a reliance on promotions and slowing EMEA sales.
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