Arlo Technologies: Undervalued Despite Recent Surge

Friday, Oct 10, 2025 5:55 pm ET1min read

Arlo Technologies (ARLO) has announced a full lineup of smart home security cameras powered by Arlo Intelligence, its new AI platform, and a subscription service. Shares have surged 58.16% year-to-date, with a total shareholder return of 61.55% over the past year and 283.85% in three years. The stock is undervalued according to the most popular narrative, with a fair value of $23.20, but intense price competition or a slowdown in subscriber growth could challenge bullish expectations.

Arlo Technologies (ARLO) has introduced a comprehensive lineup of smart home security cameras powered by Arlo Intelligence, its new AI platform, along with a subscription service. This latest announcement has propelled the company's stock, with shares surging 58.16% year-to-date, a total shareholder return of 61.55% over the past year, and an impressive 283.85% in three years Arlo Technologies (ARLO): Valuation Update Following Launch of AI-Driven Smart Home Cameras and Services[2]. The stock is currently undervalued, according to the most popular narrative, with a fair value of $23.20, but intense price competition or a slowdown in subscriber growth could challenge bullish expectations Arlo Technologies (ARLO): Valuation Update Following Launch of AI-Driven Smart Home Cameras and Services[2].

The new product range includes models across the Essential, Pro, and Ultra Series, offering enhanced security features such as 360-degree coverage with pan tilt cameras, advanced AI notifications, and customizable alerts. The Arlo Secure Plus subscription service, available since September 2024, provides additional features like Person and Vehicle Recognition, Fire Detection, and Advanced Audio Detection Arlo Unveils All-New Lineup of With Advanced Ai-Powered Arlo Intelligence[1]. These advancements aim to deliver smarter and more precise alerts, bolstering home security.

The Arlo Essential Pan Tilt cameras offer 360° pan and 180° tilt capabilities, making them suitable for both indoor and outdoor use. They are designed to withstand various weather conditions and come with an integrated spotlight for low light clarity. The Arlo Pro and Ultra Series cameras provide high-resolution video and advanced features such as 2K HDR and 4K HDR, respectively, with wide field of views and premium 2-Way Audio Arlo Unveils All-New Lineup of With Advanced Ai-Powered Arlo Intelligence[1].

Despite the strong performance and positive market sentiment, Weiss Ratings has reissued a "sell (d-)" rating for Arlo Technologies' stock, citing concerns about price competition and potential challenges to subscriber growth Arlo Technologies (NYSE:ARLO) Receives Sell (D-) Rating from Weiss Ratings[3]. However, other analysts maintain positive outlooks, with various "buy" and "strong-buy" ratings from different brokerages, suggesting a mixed sentiment among investors Arlo Technologies (NYSE:ARLO) Receives Sell (D-) Rating from Weiss Ratings[3].

In conclusion, Arlo Technologies' latest product announcements and subscription service have significantly boosted the company's stock performance. While the stock is currently undervalued according to some narratives, investors should remain vigilant about potential risks such as intense price competition and subscriber growth slowdowns.

Arlo Technologies: Undervalued Despite Recent Surge

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