Applovin Surges to 21st Most Traded Stock with $30.26 Billion in Shares Exchanged

On May 30, 2025, Applovin (APP) saw a significant surge in trading volume, with a total of $30.26 billion in shares exchanged, marking a 51.72% increase from the previous day. This surge placed Applovin as the 21st most traded stock of the day, reflecting heightened investor interest and market activity.

BTIG analyst Clark Lampen has raised the price target for Applovin to $480 from the previous $471, while maintaining a Buy rating. This adjustment comes as the company is in the process of finalizing the sale of its first-person mobile games segment to Tripledot Studios, a transaction expected to be completed by the end of the current quarter. This strategic move is part of Applovin's efforts to refine its focus and streamline operations, which analysts view as promising for future growth.

AppLovin reported a 40% increase in total revenue year-over-year, reaching $1.5 billion, and an 83% increase in adjusted EBITA, reaching $1 billion, with a 68% adjusted EBITA margin. The company also generated $826 million in free cash flow, marking a 113% increase year-over-year. These financial results underscore the company's strong business growth and operational efficiency.

AppLovin is advancing its e-commerce and web advertising solutions, with plans to launch a self-service dashboard. This initiative is expected to unlock significant growth opportunities by enhancing the company's advertising capabilities and attracting new customers. However, the company acknowledges that its current web advertising model may not work perfectly for all customers, indicating room for improvement.

Despite these positive developments, Applovin faces scrutiny from short sellers, which could impact investor confidence. Additionally, the company is still in the early stages of its web advertising model, which may take time to fully develop and optimize. There is also a potential impact from tariffs on web-based advertising, although the company believes it is well-positioned to manage these changes. The company is resource-limited in onboarding new web advertisers, which has slowed down the pace of new customer additions.