icon
icon
icon
icon
Upgrade
Upgrade

News /

Articles /

AppLovin Stock Surge: A Peak or Just the Beginning?

Eli GrantThursday, Nov 28, 2024 6:38 am ET
3min read
AppLovin (APP) has been on a remarkable streak in 2024, surging over 700% year-to-date. The ad-tech company's stock has outperformed its industry and the broader market, raising questions about its growth prospects and whether it has finally reached a peak. This article delves into the factors driving AppLovin's meteoric rise and explores the potential for continued growth.



AppLovin's exceptional performance can be attributed to several factors. Firstly, its AI-powered advertising platform, AXON 2.0, has been instrumental in boosting the company's top line. The platform has driven year-over-year revenue growth of 38.6% in the third quarter of 2024 and a subsequent increase of 10.9%. EBITDA and net income have also surged, with respective increases of 72.1% and over 100% year over year. The platform's ability to optimize ad targeting and inventory value has been a significant driver of growth.



Secondly, AppLovin's strategic expansion into e-commerce has shown promising results. The company's pilot program has delivered substantial returns for advertisers, often outperforming other media channels. With a current ratio of 2.41, AppLovin's strong liquidity position further bolsters investor confidence. Analysts have revised their earnings estimates upward, reflecting their confidence in the company's ability to enhance its financial performance.

However, some potential headwinds could impact AppLovin's growth trajectory. The possibility of slowed growth in the in-game advertising segment and the uncertain impacts of non-gaming ventures may pose challenges. Additionally, after such a significant run-up, the stock may be due for a correction or consolidation period.



Despite these potential obstacles, AppLovin's robust top and bottom-line prospects, driven by technological advancements and upward estimates, make it an attractive long-term investment. The Zacks Consensus Estimate for 2024 revenues indicates a 39.9% growth from the year-ago reported level, while earnings per share are expected to rise by over 100%. For 2025, the top line is anticipated to increase by 20.4% year over year, with earnings growing by 42%.

In conclusion, AppLovin's stock surge in 2024 has been driven by its AI-powered advertising platform and strategic expansion into e-commerce. While potential challenges may lie ahead, the company's strong fundamentals, robust growth prospects, and analyst confidence suggest that the stock may still have room to grow. Investors should remain vigilant and consider taking profits on the table while the going is good, but AppLovin's potential for continued success cannot be ignored.
Disclaimer: the above is a summary showing certain market information. AInvest is not responsible for any data errors, omissions or other information that may be displayed incorrectly as the data is derived from a third party source. Communications displaying market prices, data and other information available in this post are meant for informational purposes only and are not intended as an offer or solicitation for the purchase or sale of any security. Please do your own research when investing. All investments involve risk and the past performance of a security, or financial product does not guarantee future results or returns. Keep in mind that while diversification may help spread risk, it does not assure a profit, or protect against loss in a down market.