AppLovin's Merchant Boom Signals Q4 Upside

Wednesday, Dec 3, 2025 1:04 pm ET1min read

AppLovin Corp. (NASDAQ:APP) is gaining momentum in its ecommerce push with a sharp jump in merchants adopting its Axon ad tech, setting the stage for a potential upside surprise in the fourth quarter. Bank of America Securities analyst Omar Dessouky reiterates a Buy rating on AppLovin with a $860 price forecast, citing the accelerating footprint and rising advertiser demand. He sees Axon's ecommerce push shifting from early experimentation to visible adoption, setting up a quarter where results can outrun recently softened expectations.

AppLovin's Merchant Boom Signals Q4 Upside

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