AppLovin Hits 26th in $2.5B Volume as Insiders Sell and Momentum Strategy Climbs 31.5%

On August 20, 2025, AppLovin (APP) traded with a volume of $2.56 billion, ranking 26th in daily trading activity. The stock closed down 0.05%, reflecting modest movement amid broader market dynamics.

Recent SEC filings under Form 144 indicate insider selling activity. The filings detail a planned sale of 10,429 founder shares acquired in 2011, with a total market value of $4.22 million, set for August 20 on NASDAQ. Notably, insider transactions over the past three months totaled 190,000 shares, including a significant May 21 sale of 100,000 shares generating $36.75 million in gross proceeds. These disclosures highlight liquidity events by insiders, though the scale of the planned sales remains small relative to AppLovin’s 307.6 million outstanding shares.

While the filings affirm compliance with regulatory requirements and no undisclosed adverse information, the recent insider selling could signal cautious positioning. Market participants may monitor whether such activity aligns with broader corporate strategy or reflects individual liquidity needs. The impact on share price remains limited given the proportion of shares involved.

A backtested strategy of buying the top 500 stocks by daily volume and holding for one day from 2022 to 2025 yielded a 1-day return of 0.98% and a total return of 31.52% over 365 days. This suggests the approach captured short-term momentum but also exposed investors to market volatility and timing risks.