AppLovin (APP) Plummet 2.52% as $1.2B Volume Ranks 76th Amid Analysts' Bullish Outlook on AI-Driven AdTech Growth

On July 29, 2025, AppLovin (APP) closed down 2.52% with a trading volume of $1.2 billion, ranking 76th in activity. The stock faces mixed technical indicators despite a robust earnings history, having exceeded estimates in all 12 months. Analysts remain bullish, with 18 firms maintaining a "Buy" rating, including Citi ($600), Wedbush ($620), and Loop Capital ($650). The average 12-month price target of $515.50 implies a 38.96% upside from its recent close.

Recent coverage highlights AppLovin’s strategic focus on AdTech and AI-driven innovations, particularly its Axon 2 platform, which analysts credit for explosive growth in mobile advertising. However, concerns about valuation and leverage temper optimism. Earnings forecasts for Q3 suggest a $1.96 EPS (range: $1.21–$2.40), with sales projected at $1.25 billion (range: $1.08B–$1.56B). The company has consistently outperformed industry peers in earnings and revenue growth over the past year.

Market sentiment remains divided as institutional activity fluctuates. Recent transactions include purchases by Harvest Fund Management and Pacer Advisors, alongside sell-offs by Mediolanum International and Allen Investment Management. Wedbush and BTIG recently upgraded price targets, reinforcing confidence in AppLovin’s long-term potential. The stock’s performance is closely watched as it approaches its next earnings report.

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