AppleCare One Launches: Comprehensive Multi-Device Coverage for Apple Products at $19.99 Monthly

Apple today announced the launch of AppleCare One, a new subscription plan offering comprehensive coverage for multiple Apple devices under a single plan. Priced at $19.99 per month, the plan covers up to three products, with the option to add additional devices at $5.99 per month each. This bundled approach simplifies the process for consumers seeking protection for their Apple technology, regardless of device type, offering both cost savings and expanded coverage.

With AppleCare One, customers can enjoy the benefits traditionally associated with AppleCare+, including unlimited repairs for accidental damage, 24/7 priority support, and battery coverage. The plan also extends theft and loss protection beyond the iPhone, now including iPads and Apple Watches, enhancing the security and convenience offered by AppleCare services.

Apple’s vice president of Worldwide Product Marketing, Bob Borchers, emphasized the exceptional value and simplicity AppleCare One brings to protecting beloved Apple products. Built on the trusted foundation of AppleCare+, AppleCare One streamlines the management of device protection, consolidating previously separate plans into a comprehensive, user-friendly subscription.

In addition to new devices, AppleCare One allows users to insure products they already own, provided they are up to four years old and in good condition—a service previously unavailable through AppleCare+. Verification of a device's condition may necessitate a diagnostic check using the customer's iPhone or iPad, or an assessment at an Apple Store.

With AppleCare One, managing coverage becomes effortless. When a customer trades in an Apple device covered by this plan, it is automatically removed from their coverage and replaced by the new device, enabling continuous protection without additional administrative effort. This flexibility caters to users’ evolving needs, offering seamless transitions as they upgrade devices.

Existing AppleCare+ plans remain an option for those preferring single-device coverage. Apple's strategy with AppleCare One is designed to offer savings on multi-device coverage, which can exceed $11 per month compared to enrolling each device separately under AppleCare+. This bundling may prove beneficial for consumers with multiple high-value devices like the iPhone Pro and iPad Pro, as these could yield significant savings with AppleCare One.

Another notable feature of AppleCare One is its applicability to products purchased up to four years prior, allowing users to breathe new life into older devices with fresh coverage—a boon for those seeking extended protection beyond the typical 60-day post-purchase window previously offered by AppleCare+.

Apple is scheduled to roll out AppleCare One in the United States beginning July 24, allowing customers to subscribe through their Apple devices or by visiting an Apple Store. As AppleCare One integrates seamlessly into the user experience, it stands as a testament to Apple's commitment to enhancing consumer access to reliable, comprehensive service and support.

With the anticipated unveiling of the iPhone 17 in September, customers in the market for new devices will find AppleCare One well-suited for immediate coverage adjustments during trade-ins, ensuring continuity in protection for new technological investments. However, it is important to note that the AppleCare One bundle service is designed for single-user coverage and does not extend across multiple Apple accounts, requiring separate plans for each family member’s devices.

Overall, AppleCare One represents a strategic evolution in Apple’s warranty offerings, aligning with the company's consistent focus on customer experience and protection.