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Apple vs. AI: Can Siri Catch Up to ChatGPT's Lead?

Word on the StreetWednesday, Oct 23, 2024 11:00 am ET

1min read

Recent revelations have highlighted a stark comparison between Apple's Siri and OpenAI's ChatGPT, as internal Apple research suggests that ChatGPT significantly outpaces Siri in both accuracy and capability. This has caused some concern among Apple employees, as the company's AI technology reportedly trails the industry's frontrunners by approximately two years.

Apple has introduced Apple Intelligence at the recent Worldwide Developers Conference, aiming to integrate advanced generative models into iPhones, iPads, and Macs. These new features, embedded within iOS 18, iPadOS 18, and macOS Sequoia, promise enhanced understanding and creative capabilities across various applications. Key among these innovations is the Writing Tools feature, designed to improve text correction and content summarization.

The overhaul of Siri with Apple Intelligence includes new tools like ImagePlayground and Genmoji, intended to enrich user interaction and creativity. Despite these updates, Apple's internal assessments have highlighted a discrepancy in AI capabilities, showing that ChatGPT provides a higher accuracy percentage and answers a broader array of questions compared to Siri.

Two pivotal factors contribute to Apple's lag in AI innovation. Historically, Apple's primary focus has been on hardware advancements, making it challenging for the company to pivot swiftly toward software-driven AI innovations. Additionally, Apple's stringent privacy policies impose limitations on data utilization, a critical component for AI model training and development.

As Apple integrates ChatGPT across its platforms, the company is not entirely dependent on its own AI innovations, but rather benefits from collaborating with top-tier AI entities. Moving forward, trends suggest a fusion of reinforcement learning with generative AI, enhancing multi-modal capabilities and personalization. Nonetheless, unless Apple can overcome its data limitations, catching up with leading AI competitors may remain an elusive target.

While Apple Intelligence has managed to smooth some of the AI capability discrepancies, much of this success is attributed to OpenAI's contributions. Apple's own technological advancements may need more time before it can independently lead in AI innovation.

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