Apple Vision Pro said to hit store shelves on Jan.27

First showcased at Apple's Worldwide Developers Conference 2023 (WWDC 2023) in June 2023, the Vision Pro is said to hit retail locations later this month in 2024.

Apple is expected to start shipping its augmented and virtual reality headset Vison Pro on Jan. 27, seven months after the WWDC 2023, said a Chinese tabloid WallStreet CN citing sources from Apples supply chain.

The MR headset, a device that has been in development for more than a decade, marks the iPhone makers first entrance into a new product category since the 2015 Apple Watch.

Apple was said to ramp up Vision Pro production and target a launch by February, reported Bloomberg in December.

In addition, respected Apple tipster Mingchi Kuo said that the headset would be released in late January or early February, claiming that it's currently in mass production.

An early launch will coincide with the Chinese Lunar New Year when Asian consumers are more willing to spend money. The latest information has shown Apples aspiration to popularize its mixed reality headset, the $3,499 Vision Pro.

Apple is focused on making a good first impression. That includes sprucing up its retail stores, which will make room for inventory and new fixtures for the $3,500 device.

In an effort to quickly get stores up to speed, Apple is sending at least two staffers from each of its retail outlets to its headquarters next month for training. The two-day sessions begin the first week of January and will happen in waves over the course of several days. $AAPL(AAPL)