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Apple Unveils iPhone 17 with Upgraded Display, Cameras, and Processing
ByAinvest
Tuesday, Sep 9, 2025 1:59 pm ET2min read
Apple has announced the iPhone 17 with a 6.3-inch ProMotion display, 48MP ultrawide camera, and new A19 chip. The device features a 120Hz refresh rate, Always-On display, and peak brightness of 3,000 nits. The camera system includes a 48MP primary camera and 48MP ultrawide camera, and supports faster wired charging and all-day battery life. The base storage starts at 256GB and runs on iOS 26.
Apple has announced its latest iPhone lineup, including the iPhone 17, at a launch event held on September 9, 2025. The event, tagged as "Awe dropping," featured several new hardware products and the latest version of iOS, iOS 26. Analysts and investors are closely watching the announcements, particularly the potential price increases that could boost Apple's revenue and mitigate costs from President Donald Trump's tariffs.The iPhone 17 series includes several notable features. The iPhone 17 Pro Max, for instance, boasts a 6.3-inch ProMotion display with a 120Hz refresh rate, an Always-On display, and peak brightness of 3,000 nits. The camera system comprises a 48MP primary camera and a 48MP ultrawide camera, supporting faster wired charging and all-day battery life. The device runs on the new A19 chip and iOS 26, which includes a visual redesign called Liquid Glass.
Analysts have mixed views on the significance of these announcements. While some highlight the potential for increased revenue from price hikes, others express concern about the lack of major design overhauls or new device types that could drive excitement. Joanna Stern, a Wall Street Journal tech columnist, expects the launch to be "the same as the last many iPhone events" without significant feature increases or new device types [1].
Evercore ISI's Amit Daryanani noted that customers are primarily upgrading their iPhones for battery life and screen needs, with AI features ranking lower on their priority list [2]. This trend suggests that Apple's focus on hardware and software features may not be as impactful as expected.
The event also saw the introduction of the iPhone 17 Air, a slim model aiming to compete with rivals like Samsung's Galaxy S25 Edge. The iPhone 17 Air features a 6.6-inch display and a single 48-megapixel rear camera, prioritizing portability over multifaceted photography capabilities . This model could fill the gap left by the previous "Plus" models, which struggled with sales.
Investors and consumers alike are closely monitoring Apple's pricing strategy. Many expect the company to raise prices on some models to offset tariff costs, although Apple is unlikely to attribute these increases directly to tariffs. Instead, Apple may highlight new technologies and features to justify the price hikes .
In conclusion, Apple's iPhone 17 series offers several enhancements, but its impact on sales and revenue remains uncertain. The company's strategic focus on hardware and software features, along with potential price increases, will be key factors determining the success of this launch.
References:
[1] https://www.cnbc.com/2025/09/09/live-updates-apple-event-iphone17-airpods-ios26.html
[2] https://www.webpronews.com/apple-iphone-17-leaks-slim-air-8k-video-ai-features-revealed/
https://www.cnbc.com/2025/09/09/live-updates-apple-event-iphone17-airpods-ios26.html
https://www.cnbc.com/2025/09/09/live-updates-apple-event-iphone17-airpods-ios26.html
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