Apple Unveils iPhone 17 Lineup, AI Features, and Apple Watch Series 11 at 'Awe Dropping' Event

Apple is set to unveil its biggest product launch event of the year, "Awe Dropping", on September 9, 2025. The event is expected to introduce the iPhone 17 lineup, new Apple Watch models, AirPods updates, and expanded Apple Intelligence features. The iPhone 17 series is rumored to feature a slimmed aluminum design, upgraded cameras, and next-gen chips. Prices in India are expected to range from ₹79,900 to ₹1,64,900.

Apple is set to unveil its biggest product launch event of the year, "Awe Dropping," on September 9, 2025. The event is expected to introduce the iPhone 17 lineup, new Apple Watch models, AirPods updates, and expanded Apple Intelligence features. The iPhone 17 series is rumored to feature a slimmed aluminum design, upgraded cameras, and next-gen chips. Prices in India are expected to range from ₹79,900 to ₹1,64,900.

The event will be held at the Steve Jobs Theater in Apple Park and will be streamed on apple.com and Apple’s YouTube channel. Apple has historically used its September event to launch its newest iPhones, along with updates to the Apple Watch and AirPods. This year's event is expected to mark the start of a three-year redesign cycle for the iPhone, culminating in a foldable iPhone tipped for 2026.

The iPhone 17 series is expected to include the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and a rumored iPhone Air. The iPhone 17 is rumored to come with a 6.3-inch 120Hz display and a 24MP front camera, a notable leap from the iPhone 16. It could be offered in purple and green color options. Pricing is expected to begin at around $800.

The iPhone 17 Pro is likely to feature a new rectangular camera bar across the back and may switch from titanium to aluminum to cut costs and weight. It is expected to start at $1,050, with fewer storage options than its predecessor. The Pro Max may introduce a larger battery housed in a slightly thicker frame, with pricing tipped at $1,250.

The most widely discussed rumor is the launch of the iPhone Air, predicted to replace the Plus model. With a 5.5mm-thin profile and a 6.6-inch screen, it would be Apple’s slimmest phone ever. Reports suggest it could launch at $950 in black, silver, and light gold finishes. The device may come with trade-offs, including a single rear camera and potential speaker limitations.

On the wearables front, Apple is expected to unveil the Apple Watch Series 11, Ultra 3, and SE 3. The Ultra 3 could see faster charging, 5G, satellite connectivity, and possibly blood pressure and sleep apnea monitoring. The AirPods Pro 3 may also debut with a refreshed design, touch-sensitive controls, smaller earbuds, and a slimmer case powered by the new H3 chip to enhance active noise cancellation and adaptive audio.

Apple may also reveal new accessories, including "TechWoven" iPhone 17 Pro cases with crossbody straps, replacing the discontinued FineWoven line.

The event will be attended in person by select press and industry insiders, while the public can watch virtually via Apple’s website and YouTube channel.

[1] https://www.businesstoday.in/amp/technology/news/story/apple-event-set-for-september-9-iphone-17-lineup-rumoured-iphone-air-and-more-what-to-expect-491320-2025-08-28
[2] https://stocktwits.com/news-articles/markets/equity/apple-announces-awe-dropping-event-on-september-9-i-phone-17-launch-anticipated/chsvbVdRdjw
[3] https://www.goodreturns.in/news/apple-iphone-17-17-air-17-pro-17-pro-max-launch-price-in-india-iphone-17-series-production-bengaluru-1451953.html