Apple Unveils iPhone 17, New Apple Watch at September 10 Event

Generated by AI AgentMarket Intel
Tuesday, Aug 26, 2025 10:03 pm ET1min read
Aime RobotAime Summary

- Apple will unveil iPhone 17 and new Apple Watch at September 10 event in Cupertino, themed "Awe dropping."

- New iPhone features lighter design, while Apple Watch gains advanced health monitoring capabilities.

- Liquid Glass software interface and upgraded AirPods may debut, alongside AI advancements for Apple Intelligence and Siri.

- CEO Tim Cook's social media teaser and global livestream highlight event's significance for consumers and investors.

Apple Inc. (AAPL) has officially announced that it will hold its iPhone 17 launch event on September 10 at 1:00 AM Beijing time. The event, themed "Awe dropping," which translates to "breathtaking," will take place at the Steve Jobs Theater in

Park, Cupertino, California. This annual event is a highlight in the tech industry, where Apple unveils its latest iPhone series to global consumers.

The event is expected to introduce a new, lighter iPhone model, which has garnered significant attention. Additionally, Apple is likely to reveal its new Apple Watch series, continuing its focus on integrating more health monitoring features. The new health-related functionalities in the upcoming Apple Watch are highly anticipated.

Beyond smartphones and smartwatches, the event may also feature the new AirPods earphones and a revolutionary software interface called "Liquid Glass." Apple had initially introduced the Liquid Glass operating system at its Worldwide Developers Conference in June.

Investors are particularly interested in the new features of Apple Intelligence and the much-awaited upgrade to Siri. Any advancements in these areas would undoubtedly inject new energy into the Apple ecosystem.

Apple's CEO, Tim Cook, posted a thermal image of the Apple logo on the social media platform X, generating excitement and speculation among users. The event will be streamed live on Apple's official website, allowing consumers and investors worldwide to watch the event in real-time and stay updated on the latest product releases.

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