Apple TV+: September Lineup

Apple TV+ has a strong fall lineup with returning series "The Morning Show" and "Slow Horses," a new crime thriller "Highest 2 Lowest," and two movies, including "All of You," a romantic drama about unspoken feelings between best friends. The fall lineup kicks off in September and promises to be the streamer's strongest to date.

Apple TV+ has lined up a robust fall lineup that promises to be the streamer's strongest to date. The lineup includes returning series "The Morning Show" and "Slow Horses," a new crime thriller "Highest 2 Lowest," and two movies, including "All of You," a romantic drama about unspoken feelings between best friends. The fall lineup kicks off in September and is set to be a significant draw for subscribers.

The Morning Show
The Morning Show, one of Apple TV+'s flagship series, is returning for its fourth season. The new trailer reveals a darker turn for the series, with a focus on hidden motives, corporate cover-ups, and the elusive nature of truth in a polarized America. The season premieres on September 17 and will be followed by weekly releases through November 19 [1].

Slow Horses
"Slow Horses," a British crime comedy-drama, is also returning. The show follows a group of misfits in the British intelligence community and is known for its dark humor and complex storylines. The series is popular among Apple TV+ subscribers and is expected to continue its success in the fall [1].

Highest 2 Lowest
"Highest 2 Lowest" is a new crime thriller directed by Spike Lee and starring Denzel Washington. The film is a reinterpretation of Akira Kurosawa's "High and Low," set in modern-day New York City. The movie is set to debut on Apple TV+ on September 5, following its limited theatrical release [4].

All of You
"All of You" is a romantic drama about unspoken feelings between best friends. The film is set to be released as part of Apple TV+'s fall lineup, adding to the variety of content available on the platform.

Financial Implications
Apple TV+ has been facing financial challenges since its launch. The company has spent over $5 billion a year on content but has not yet achieved profitability. The latest increase in subscription prices, from $9.99 to $12.99 per month, is an attempt to offset these costs [2].

The fall lineup is expected to attract new subscribers and retain existing ones. Apple TV+ currently has around 40.4 million subscribers, according to estimates by five analysts polled by Visible Alpha [2]. However, this is significantly lower than Netflix's 300 million paid memberships and Disney's 228 million subscribers [2].

Conclusion
Apple TV+'s fall lineup is diverse and promising, with a mix of returning series, new thrillers, and movies. The addition of "Highest 2 Lowest" and "All of You" adds to the platform's content offerings. Despite financial challenges, the fall lineup is set to be a significant draw for subscribers and could help Apple TV+ gain more ground in the competitive streaming market.

References
[1] https://9to5mac.com/2025/08/20/apple-tv-reveals-darker-cutthroat-return-of-the-morning-show-in-new-trailer/
[2] https://www.usatoday.com/story/tech/2025/08/21/apple-tv-raises-monthly-subscription-price/85767585007/
[4] https://www.forbes.com/sites/timlammers/2025/08/15/when-is-denzel-washingtons-highest-2-lowest-streaming-on-apple-tv/