Apple TV+ premieres new Snoopy musical special after 37 years

Apple TV+ premieres the first Snoopy musical special in 37 years, celebrating Charlie Brown's 75th anniversary. The special, "Snoopy Presents: A Summer Musical," features 40 minutes of original music and marks Apple's exclusive deal with Peanuts. The platform is home to the entire library of Snoopy content, including classic specials, new series, and documentaries. Apple is also developing a new feature-length Snoopy movie.

Apple TV+ has made waves by premiering "Snoopy Presents: A Summer Musical," the first Snoopy special to feature music in 37 years. The 40-minute special is a celebration of Charlie Brown's 75th anniversary and marks Apple's exclusive deal with Peanuts. The special is available to watch with an Apple TV+ subscription, which also grants access to the entire library of Snoopy content, including classic specials, new series, and documentaries [2].

"Snoopy Presents: A Summer Musical" is a heartwarming story about Charlie Brown's last year at camp. The special explores themes of reluctance to leave home and fear of change, as seen through Sally's initial discomfort at camp and her eventual embrace of the experience. Snoopy, meanwhile, discovers a treasure map that leads him on an adventure, while Charlie Brown devises a fundraising concert to save the camp [1].

The musical features five original songs, with two written by Jeff Morrow, Alan Zachary, and Michael Weiner, and three by Ben Folds. Folds, known for his work on "Over the Hedge" and the "Peanuts" Earth Day song "It's the Small Things, Charlie Brown," contributed the final three songs, which he described as complex and melancholic [1].

Apple's exclusive deal with Peanuts is part of a broader strategy to expand its content offerings and attract more subscribers. The deal allows Apple to stream the entire library of Snoopy content, including classic specials, new series, and documentaries. Apple is also developing a new feature-length Snoopy movie, although a release date has not been announced [2].

The success of "Snoopy Presents: A Summer Musical" could indicate a growing trend in family-friendly, musical content on streaming platforms. As consumers increasingly turn to streaming services for entertainment, content that appeals to a wide audience, including children and families, could be particularly valuable.

References:

[1] https://apnews.com/article/snoopy-charlie-brown-musical-camp-peanuts-c13a26ba49887d4e907c587f54f86d6e

[2] https://9to5mac.com/2025/08/15/apple-tv-snoopy-musical-special/