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Apple TV+ July Top Picks: Ted Lasso, Severance, and More
ByAinvest
Monday, Aug 4, 2025 3:33 pm ET1min read
In July, the most popular Apple TV+ shows included "The Morning Show" season 3, "Murderbot," "Stick," and "Smoke." The top 10 global list of Apple TV+ movies for July included "The Gorge," "Echo Valley," and "CODA." These rankings are based on viewer data from JustWatch.
Apple TV+ has seen significant viewer engagement in July 2025, with a variety of shows and movies capturing the audience's attention. According to data from JustWatch, the most popular shows included "The Morning Show" season 3, "Murderbot," "Stick," and "Smoke." Meanwhile, the top 10 global list of Apple TV+ movies for July featured "The Gorge," "Echo Valley," and "CODA."The popularity of these titles indicates a trend in Apple TV+'s strategy to invest heavily in high-quality content. However, this approach comes at a cost. According to a report by Fandomwire [1], Apple TV+ is losing $1 billion each year in content production. The company has been trying to catch up to giants like Netflix and Prime Video but has only managed to attract 45 million subscribers compared to Netflix's over 260 million.
The financial implications of this strategy are evident in the production costs of Apple TV+ shows. For instance, "Severance" Season 2 cost $20 million per episode, amounting to a total of $200 million for the season [1]. While the exact budget for "Silo" Season 3 is not publicly available, it is known to have a significant budget despite being produced at a lower cost compared to Prime Video's greenlighted projects [1].
Apple TV+ is taking steps to reduce its losses. The company has become more selective about its investments and has slashed its content budget from $5 billion to $4.5 billion [1]. This strategy aims to balance the need for high-quality content with the financial constraints of the streaming service.
In conclusion, Apple TV+'s July 2025 viewership data shows a strong content strategy, but the financial implications of this approach remain significant. The company's ability to balance high production costs with viewer engagement will be crucial for its long-term success.
References:
[1] https://www.hindustantimes.com/entertainment/web-series/silo-season-3-budget-apple-tv-show-s-budget-amid-streaming-giant-s-losses-101754309675294.html
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