Apple is set to release a new Apple TV 4K with an A17 Pro chip, upgrading the CPU and GPU performance by 15-30%. The new chip supports Apple Intelligence, but it's unclear if Apple plans to implement TV-specific AI features. The new Apple TV may not be marketed based on Apple Intelligence features, but will instead focus on improved performance for games and future-proofing for new Siri capabilities.
Apple is poised to unveil a new iteration of its Apple TV 4K later this year, featuring a significant upgrade in its CPU and GPU performance. The new model is expected to come equipped with the A17 Pro chip, which promises a 15-30% boost in processing power compared to the current A15 Bionic chip [1].
The A17 Pro chip, previously used in the iPhone 15 Pro models, will bring substantial improvements to the Apple TV 4K. This includes better performance for gaming and future-proofing for new Siri capabilities. The A17 Pro chip also supports Apple Intelligence, a feature that combines on-device and server infrastructure to provide advanced computational power and large language model features [2].
However, it remains unclear whether Apple plans to implement TV-specific AI features in the new Apple TV 4K. While the A17 Pro chip is capable of running Apple Intelligence features, most of the current suite of Apple Intelligence features do not translate well to a set-top box environment. For instance, features like writing tools, notification summaries, and visual intelligence are not typically used in a TV setting. Apple may instead focus on upgrading tvOS with TV-specific AI features or improving Siri's capabilities [3].
The new Apple TV 4K is expected to launch alongside new iPhone models in September, but it could also be released later in 2025. The device is likely to include an Apple-designed Wi-Fi and Bluetooth chip, which promises to enhance connectivity and energy efficiency [2].
In summary, Apple's upcoming Apple TV 4K represents a significant step forward in performance and future-proofing. While the new model will not likely focus on Apple Intelligence features, it will offer improved gaming performance and better preparation for upcoming Siri enhancements.
References:
[1] https://www.macrumors.com/2025/08/13/new-apple-tv-coming-later-this-year-with-a17-pro-chip/
[2] https://9to5mac.com/2025/08/08/new-apple-tv-4k-is-coming-four-features-expected-later-this-year/
[3] https://9to5mac.com/2025/08/14/new-apple-tv-hardware-apple-intelligence/
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