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Apple TV 4K Rumors: New Chip, Wi-Fi 7, but Will Price Be Affected?
ByAinvest
Tuesday, Aug 12, 2025 10:18 am ET1min read
The rumored 4th-gen Apple TV 4K may feature a newer chip and Wi-Fi 7, but a significant price cut to $100 is unlikely. The current price of $130 or $150 is already the highest among streaming boxes. Apple TV 4K users may face a fire sale once the new model releases, but a lower price would make it more appealing.
Title: The Apple TV 4K's Future: Rumors and Price PredictionsThe Apple TV 4K, released in October 2022, has been a popular choice for streaming enthusiasts due to its powerful A15 Bionic chip and support for 4K HDR content. However, rumors are circulating about a potential fourth-generation model, which could include a newer chip and Wi-Fi 7 support. This article explores the implications of these rumors for current Apple TV 4K users and the broader market.
Rumored Features and Price Cut
Rumors suggest that the upcoming 4th-gen Apple TV 4K may feature a newer chip and Wi-Fi 7, which could offer significant performance improvements. However, a significant price cut to $100 is unlikely. The current price of the Apple TV 4K ranges from $129 to $149, which is already the highest among streaming boxes [1].
Impact on Current Users
Apple TV 4K users may face a fire sale once the new model is released. A lower price for the current model could make it more appealing, potentially leading to increased sales. However, the exact impact on the market remains to be seen, as Apple has not yet confirmed any details about the new model.
Market Context
The streaming box market is highly competitive, with numerous players offering a range of features and price points. The Apple TV 4K's current price puts it at the higher end of this spectrum, but its high-quality features and integration with Apple's ecosystem have made it a popular choice. A new model with improved specifications could further solidify Apple's position in the market.
Conclusion
While the rumors about the 4th-gen Apple TV 4K are intriguing, the exact details and price remain uncertain. Current Apple TV 4K users may see a price drop once the new model is released, but the extent of this discount is unclear. The market is likely to continue to evolve as new models are introduced, and investors should stay tuned for official announcements from Apple.
References
[1] https://www.macrumors.com/roundup/apple-tv/
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