Apple’s Thin Line: iPhone 17 Air Challenges Design Limits

Apple is set to unveil its latest flagship smartphone lineup, the iPhone 17 series, during an event scheduled for September 9, 2025, generating significant anticipation in the tech sector. The event is expected to introduce multiple models, including the base iPhone 17, the Pro variant, and a new ultra-thin model dubbed the iPhone 17 Air. Industry observers highlight that the iPhone 17 Air will be the thinnest model to date, measuring approximately 5.5 mm, a 2.3 mm reduction from its predecessor, the iPhone 16 [1]. This device is rumored to feature a 6.6-inch OLED display and a single 24-megapixel rear camera, potentially indicating a design trade-off to accommodate its slim profile [1].

The broader iPhone 17 lineup is expected to benefit from Apple’s upcoming iOS 26 update, which introduces a redesigned “Liquid Glass” visual interface characterized by rounded, translucent elements [1]. While the Pro models may maintain a titanium finish, some reports suggest the iPhone 17 Pro could adopt a combination of aluminum and glass for improved durability [1]. Internally, the Pro models are likely to be powered by Apple’s A19 Pro chip, potentially boosting performance and supporting advanced AI features. Analysts also anticipate a camera upgrade, with the iPhone 17 Pro possibly featuring a 48-megapixel telephoto lens and an 8x optical zoom system [3].

Beyond smartphones, Apple is expected to announce new iterations of the Apple Watch and AirPods. The Apple Watch 11 and Watch Ultra 3 could include health-monitoring features such as blood pressure tracking and AI-enhanced functionalities [1]. The AirPods Pro 3 might see improvements in battery life and support for assistive listening and language translation capabilities [1]. Additionally, the company may introduce an updated Apple TV with 4K resolution and new capabilities for smart home integration [1].

Speculation regarding pricing has intensified, with some reports indicating potential increases due to ongoing geopolitical uncertainties. The iPhone 17 Pro and Pro Max could start at $1,199 and $1,299 respectively, up from $999 for the previous Pro models [3]. Meanwhile, pricing for the base iPhone 17 remains uncertain, though some analysts predict an increase to $849 due to potential tariffs. Apple has historically avoided directly attributing price hikes to tariffs, instead citing improved features and design innovations [3].

Comparisons have already begun emerging between the iPhone 17 and Samsung’s upcoming Galaxy S26. While the Galaxy S26 is expected to feature a 50-megapixel main camera and a 3x optical zoom, the iPhone 17’s rumored 48-megapixel main camera and 120Hz refresh rate position it as a strong competitor [2]. However, the Galaxy S26 is likely to outperform the iPhone 17 in raw processing power, potentially powered by the Snapdragon 8 Elite Gen 2 chipset, whereas the iPhone 17 may retain the A18 chip [2]. Despite these differences, the iPhone 17’s introduction of a 120Hz display is a notable advancement for Apple’s non-Pro models, offering a feature that has long been standard on Samsung’s flagship devices [2].

The September 9 event marks a pivotal moment for Apple as it continues to integrate AI-driven features across its product line. The company has faced challenges in leveraging its Apple Intelligence platform effectively, and the iPhone 17’s rumored enhancements in machine learning and AI capabilities could provide a significant boost [1]. With the broader smartphone market preparing for a new wave of innovations, the iPhone 17 series is expected to set the tone for the 2026 mobile technology landscape.

Source: [1] How to Watch Apple's iPhone 17 Announcement, and What ... (https://www.wired.com/story/apple-iphone-17-event-how-to-watch-what-to-expect/) [2] iPhone 17 vs Samsung Galaxy S26: Everything we know ... (https://www.tomsguide.com/phones/iphone-17-vs-samsung-galaxy-s26) [3] iPhone 17 Pro: Every New Feature We Know (https://www.cnet.com/tech/mobile/we-are-days-away-from-the-iphone-17-pros-likely-reveal-will-apple-raise-the-price/)