Apple in talks with Google to integrate Gemini AI into Siri

Apple is in talks with Google to use its Gemini AI model in a redesigned Siri, Bloomberg reported. The potential move comes after delays to Apple's promised Siri overhaul, which was pushed back by a year due to engineering challenges. Alphabet's shares gained 3.7% and Apple rose 1.6% in afternoon trading following the report.

Apple Inc. is reportedly in discussions with Google to integrate Google's Gemini AI model into a redesigned version of its Siri voice assistant, according to Bloomberg [3]. This potential move comes after significant delays in Apple's promised Siri overhaul, which was initially slated for release this past spring but was postponed by a year due to engineering challenges [1, 2].

The talks, which are in their early stages, suggest Apple's growing urgency to stay competitive in the generative AI race, where it has lagged behind rivals like Samsung, Microsoft, and Amazon [2]. Apple had planned to introduce a more advanced Siri in 2025 as part of its Apple Intelligence initiative, but the project faced reliability issues, leading to a one-year delay [1].

The potential integration of Google's Gemini AI into Siri could provide Apple with advanced capabilities, making the assistant more conversational and capable. This move would also extend the long-running partnership between Apple and Google, which already includes Google's search engine being the default option on Apple products [2].

The market reacted positively to the news, with Alphabet Inc.'s shares gaining 3.7% and Apple rising 1.6% in afternoon trading on Friday following the report [3]. The potential deal underscores Apple's strategy of leveraging partnerships to enhance its AI capabilities, as seen in its current use of OpenAI's ChatGPT to supplement Siri's functionality [2].

The talks about using Google Gemini models to power Siri remain exploratory, with no formal commercial negotiations currently underway. Google has made significant advancements in AI, including the development of the Gemini model, which is designed to operate on Apple’s servers [1]. The integration of Gemini into Siri could be a game-changer, potentially transforming Apple's digital assistant into a more powerful and versatile tool.

References:
[1] https://www.storyboard18.com/brand-makers/apple-in-talks-to-boost-siri-with-google-gemini-ai-integration-by-2026-79548.htm
[2] https://www.cnet.com/tech/services-and-software/with-apples-siri-ai-overhaul-delayed-google-might-help-it-catch-up/
[3] https://www.bloomberg.com/news/articles/2025-08-22/apple-explores-using-google-gemini-ai-to-power-revamped-siri