Apple Stock Surges to Third in Trading Volume Despite WWDC Disappointment

On June 9, 2025, Apple's trading volume reached 147 billion, marking a 54.56% increase from the previous day and ranking third in the day's stock market activity. Apple's stock price fell by 1.21%.

During the WWDC 2025 keynote, Apple's stock experienced a sudden drop, falling from approximately $206 to below $201 within six minutes. This abrupt decline was attributed to the perceived lack of groundbreaking announcements, with analysts describing the event as "a yawner" due to the incremental improvements in AI features and other updates.

Analysts from Melius Research noted that while Apple's AI announcements were incremental, the company needs to reignite confidence in its services business and re-accelerate iPhone revenues with new designs. The next iPhone launch in September is anticipated to be a significant catalyst for the company, with potential new models and AI partnerships helping to drive growth and change the narrative around Apple's AI capabilities.

Consumer intent to purchase new iPhones in the U.S. has reached a five-year low, according to a survey by UBS. This decline in purchase intent could impact Apple's future revenue streams and market position, adding to the challenges faced by the company in the wake of the WWDC 2025 announcements.