Apple's Stock Buyback Program Underperforms as Bitcoin Gains 17%

Coin WorldTuesday, Jun 10, 2025 8:15 am ET
1min read

Michael Saylor, the executive chairman of Strategy, has proposed that Apple, the world’s fourth-largest company by market capitalization, should consider investing in Bitcoin to address the underperformance of its stock buyback program. Saylor made this suggestion in response to criticism from Jim Cramer, who noted that Apple's buyback program has not been effective in boosting its stock price.

Apple's buyback program, which aims to reduce the number of outstanding shares and return value to investors, has been a key part of its financial strategy. However, since the start of the year, Apple's stock has declined more than 17%, despite the company's efforts to repurchase its own shares. In contrast, Bitcoin has gained more than 17% over the same period, highlighting the potential for significant returns from investing in the cryptocurrency.

Saylor's proposal is part of a broader trend among corporations exploring Bitcoin as a treasury reserve asset. Companies like GameStop and Metaplanet have recently made significant investments in Bitcoin, viewing it as a hedge against inflation and a store of value. Saylor's advocacy for Bitcoin is well-known, as he has been a vocal proponent of the cryptocurrency for several years, often citing its potential to revolutionize the financial system.

However, investing in Bitcoin is not without risks. The cryptocurrency market is highly volatile, and its price can fluctuate dramatically in short periods. Additionally, regulatory uncertainties and the lack of widespread acceptance among traditional financial institutions pose challenges for companies considering Bitcoin investments. Apple, with its massive market capitalization and global presence, would need to carefully weigh these factors before making any significant moves into the cryptocurrency space.

Saylor's proposal also raises questions about the broader implications for Apple's business strategy. The company has traditionally focused on innovation in hardware and software, and its entry into the cryptocurrency market could signal a shift in its long-term vision. By embracing Bitcoin, Apple could potentially attract a new segment of tech-savvy investors and customers who are interested in digital assets.

Ask Aime: What does Apple's potential investment in Bitcoin mean for its stock performance?

In conclusion, Michael Saylor's suggestion for Apple to invest in Bitcoin as part of its stock buyback program highlights the growing interest in cryptocurrencies among corporate treasurers. While the potential benefits are significant, the risks and uncertainties associated with Bitcoin investments cannot be overlooked. Apple's decision to explore this opportunity would be a strategic move that could reshape its financial strategy and position it at the forefront of the digital asset revolution.