Apple to Split iPhone 18 Launch Timeline in Three-Year Cycle, Starting in 2026
ByAinvest
Monday, Nov 17, 2025 1:01 am ET1min read
AAPL--
Apple is planning a major overhaul of its iPhone launch strategy, splitting the release cycle for the iPhone 18 lineup into two windows: fall 2026 for the Pro models and foldable iPhone, and 2027 for the regular iPhone 18 model, iPhone 18e, and updated iPhone Air. This change aims to smooth out revenue, reduce pressure on engineering and marketing teams, and give each new device a clearer moment in the spotlight. Apple will release five to six iPhone models every year, a first for the company.
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