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Apple Inc. (AAPL.US) shares surged over 3% to close at $237.17 on Wednesday, following a significant legal victory in an antitrust case involving search agreements. U.S. District Judge Amit P. Mehta ruled that
cannot enter into exclusive search agreements, but rejected the Department of Justice's request for more severe measures, such as forcing Google to divest its Chrome browser. The judge's decision allows Google to continue paying for being the default search engine on its devices, a deal that generates approximately $20 billion annually for Apple. This ruling is seen as a major win for both companies, as it protects their core business model and paves the way for further collaboration in AI-related services.The ruling has broader implications for the tech industry, setting a precedent for how antitrust laws will be applied to major tech companies, particularly in cases involving search engines and default settings on devices. The decision underscores the importance of competition in the tech sector and the need for companies to share data with competitors to promote fair market practices. The ruling is a testament to the resilience of both Google and Apple in the face of regulatory challenges, demonstrating their ability to navigate complex legal landscapes and secure favorable outcomes that protect their business interests.
Analysts have praised the decision, noting that it secures a crucial revenue stream for Apple while allowing Google to maintain its dominant position in the search engine market. The outcome is seen as a significant win for both companies, as it ensures the continuation of a lucrative partnership that benefits both financially. The decision is likely to have a lasting impact on the tech industry, shaping future antitrust cases and influencing how companies approach partnerships and data sharing.
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