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Apple Sets the Stage for AI Revolution with Next-Gen Siri and Proprietary AI Chips

Word on the StreetFriday, Nov 22, 2024 1:00 am ET
1min read

Apple has announced its entry into the artificial intelligence market with plans to release a new generation of AI chips. The technology giant is reportedly set to enhance its Siri digital assistant significantly. This overhaul aims to elevate Siri to be on par with contenders like OpenAI's ChatGPT and Google's Gemini Live, marking a new chapter in AI-driven digital assistance. The upgraded assistant, unofficially referred to as "LLM Siri," will leverage Apple's proprietary AI models, enabling more seamless and natural conversational interactions.

As part of Apple's strategy to infuse AI capabilities into its flagship product, the iPhone, Siri will undergo upgrades to handle more complex tasks. This evolution involves utilizing App Intents to enhance interaction with third-party applications and employing Apple Intelligence to summarize and compose text. Although Apple might unveil these plans as early as next year, the new system is expected to replace Siri's existing software foundation by the spring of 2026.

Sources indicate that Apple's development involves a more advanced model for dialogue, aiming to surpass current market leaders like ChatGPT. This new iteration of Siri is designed to process intricate requests more swiftly, eventually integrating with Apple Intelligence. The release of this next-gen Siri is planned for consumers by 2026, emphasizing Apple's commitment to pushing boundaries in the realm of digital assistance.

Currently, Apple's approach to AI deployment has been measured. The latest iOS version has seen the integration of ChatGPT, and future updates aim to enhance Siri's functionalities, including better screen content understanding and application execution capabilities. These advancements position Apple strategically in the evolving landscape of AI-powered digital assistants, potentially redefining market expectations.

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