Apple Set to Discontinue iPhone 16 Pro Max, iPhone 15, and Other Products After iPhone 17 Launch in 2025

Apple is set to unveil the iPhone 17 series and new accessories at its September event. Older models, including iPhone 16 Pro, iPhone 16 Pro Max, iPhone 15, and iPhone 15 Plus, as well as Apple Watch Ultra 2 and AirPods Pro 2, may be discontinued after the launch. Discontinuation means Apple will stop manufacturing and selling these products, but they may still be available at retail outlets and e-commerce platforms at discounted prices.

Apple Inc. (AAPL) is set to unveil its latest iPhone 17 series and new accessories at its highly anticipated event on Tuesday, September 9, 2025. The tech giant is expected to introduce the iPhone 17 series, Apple Watch Ultra 2, and AirPods Pro 3, while potentially discontinuing older models such as the iPhone 16 Pro, iPhone 16 Pro Max, iPhone 15, iPhone 15 Plus, and AirPods Pro 2 [1].

New iPhone 17 Series

The iPhone 17 series will likely include the standard iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. The most notable addition is the rumored ultrathin "iPhone Air" model, which could serve as a stepping stone to future innovations such as foldable iPhones and upgraded Siri capabilities [1].

The iPhone 17 Air presents engineering challenges, including fitting batteries and cameras into a thinner design while maintaining performance standards. The device is expected to measure 2 millimeters thinner than current models and may include only one camera, with a single camera and $949-999 price tag [2].

Pricing Strategy and Market Expectations

Apple’s pricing strategy appears central to its upgrade plans. Morgan Stanley analyst Erik Woodring suggests the company may eliminate smaller storage options to effectively raise prices. This could make the 256GB version at $1,099 the new entry-level Pro model, representing a $100 price increase [1].

Wall Street expects iPhone sales to reach 232 million units in fiscal 2026, up just 2% from the previous year, with revenue projections showing iPhone sales hitting $220 billion in fiscal 2026 [1].

AI Integration and Competitive Landscape

Apple faces challenges catching up to rivals in AI integration, with Siri improvements delayed. The company initially planned Siri improvements for spring 2025 but delayed them due to engineering challenges. Instead, Apple partnered with OpenAI to power AI features through ChatGPT integration [1].

Apple’s next-generation Silicon chips may offer improved AI processing capabilities, which could eventually power more advanced Siri features without draining device batteries [1].

Discontinuation of Older Models

The discontinuation of older models means Apple will stop manufacturing and selling these products, but they may still be available at retail outlets and e-commerce platforms at discounted prices. This strategy allows Apple to focus resources on newer models and maintain market relevance [1].

Conclusion

Apple’s September 9 event promises significant updates in its hardware lineup, including the iPhone 17 series and new accessories. The potential discontinuation of older models signals Apple’s commitment to innovation and maintaining market competitiveness. Investors and financial professionals should closely monitor the event for detailed insights into Apple’s strategic direction and market positioning.

References:

[1] https://moneycheck.com/apple-inc-aapl-stock-ultrathin-iphone-air-launch-could-spark-upgrade-frenzy/
[2] https://parameter.io/apple-aapl-stock-shares-jump-on-google-deal-victory-and-iphone-17-air-launch/