Apple's sales on the first day of the "Double 11" on Tmall exceeded RMB1 billion in 5 minutes

At 8:00 pm on October 21, 2024's "Double 11" on Tmall officially went on sale, with 174 brands achieving over RMB100 million in sales, over 12,000 brands with a sales growth of over 100%, and nearly 6,000 brands with a growth of over 500%.

International beauty and skincare brands saw strong growth. Within 4 hours of the opening, 40 Tmall beauty brands achieved over RMB100 million in sales. Within 10 minutes, L'Oreal, Lancome, SkinCeutical, Estee Lauder, Helena, La Mer, etc. international brands achieved over RMB100 million in sales. Domestic beauty brands performed well, with Proya achieving over RMB100 million in sales within 5 minutes, and MiGo and LinQingXuan entering the "Billion Club" for the first time. 17 super products such as Perfect Medical's collagen stick, Helena's black tape face cream, SkinCeutical's AGE face cream, etc. achieved over RMB100 million in sales. New products saw a breakthrough, with 395 new products in the top 1,000 beauty sales products, up 72% from last year.

Leading fashion brands saw a breakthrough. Within 4 hours of the opening, 3,829 brands achieved a sales growth of over 100% year-on-year, with 2,083 brands achieving a sales growth of over 300%, and 1,561 brands achieving a sales growth of over 500%. Ralph Lauren, Gofar, Bosideng, Uniqlo, Moco, Ubras, etc. brands achieved over RMB100 million in sales.

Outdoor sports and outdoor products saw a new consumption trend. Within 4 hours of the opening, 15 brands achieved over RMB100 million in sales, 52 brands achieved over RMB10 million in sales, and 1,388 brands achieved a sales growth of over 100%. Outdoor new brands showed strong growth, with Bichamp growing by 180%, Mammoth growing by 110%, Kelon growing by 85%, and HELLY HANSEN growing by 80%.

The 3C digital industry saw a sales peak within 5 minutes of the opening, with Apple's sales exceeding RMB1 billion. Within 4 hours of the opening, 12 3C digital brands including Huawei, Xiaomi, Vivo, Samsung, and Sony achieved over RMB100 million in sales, with 42 brands achieving a sales growth of over 100% year-on-year. With the home renovation period approaching the end of the year, 28 home appliance and home brands achieved over RMB100 million in sales within 4 hours, with 205 brands achieving a sales growth of over 100% year-on-year on the first day of the sale. 39 new trend categories with sales exceeding RMB100 million emerged.

Taobao Live continued to create sales peaks. Within 5 minutes of the opening, Li Jiaqi Austin, Bee Surprise, Xianggao, Lierer, and Chenjiekiki's live rooms achieved over RMB100 million in sales, with Jiao Pengpeng, All Girls' Wardrobe, Huoke, and Jiuniang achieving over RMB100 million in sales within 30 minutes.