Apple's AirTag 2: Precision Boosts and Design Consistency Amid 2025 Launch Shift

Word on the StreetSunday, Nov 24, 2024 3:00 pm ET

1min read

Apple's forthcoming AirTag 2 is set to maintain its reliance on a button battery rather than transitioning to a rechargeable option, according to insights shared by Mark Gurman in the latest edition of his "Power On" newsletter. This update continues the January pattern established by the first-generation AirTag, providing consistency in terms of power source, despite consumer speculation about potential upgrades.

Looking towards the future, the development of the AirTag 2 is said to be advancing under the codename B589, with the technology undergoing rigorous mass production testing. Although initially slated for a late 2024 release, the timeline has reportedly shifted, projecting a market entry in mid-2025. This schedule adjustment aligns with supply chain analyst insights and underscores the intricate nature of product refinement and production logistics within Apple's ecosystem.

Technological enhancements are anticipated within the AirTag 2, most notably an upgraded chip intended to boost the precision of location tracking. This upgrade may incorporate the second-generation ultra-wideband (UWB) chip, first introduced with the iPhone 15 series, hinting at substantial improvements in performance and reliability for the device's core function.

Additional modifications include a more secure integration of the AirTag's internal speaker, a measure aimed at limiting the device's misuse as a tracking tool. Despite these internal changes, the overall design and aesthetic of the AirTag 2 are expected to remain largely consistent with its predecessor, providing a familiar look and functionality for existing users.

Furthermore, the new AirTag is proposed to extend its effective tracking range, enhancing its appeal for users seeking robust tracking capability over larger areas. The potential integration with Apple's Vision Pro headset could introduce innovative functionality, further embedding the AirTag as a pivotal component within Apple’s expanding tech universe.

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