Apple Rush Company, Inc. Boosts Production Capacity with Lena Brewery Expansion

Apple Rush Company, Inc. (OTC Pink: APRU) has announced the completion of phase two at its Lena Brewery, marking a significant milestone in its expansion strategy. The expansion, which includes a new 70-ton chiller, 200 bbl of additional capacity for botanical beverages, and an inline carbonation system optimized for the company's production style, enables Apple Rush to increase its production capacity and market reach in the functional botanical beverage industry.



The new equipment allows Apple Rush to produce 30,000 cans a day with a long shift or two short shifts, with plans to add a second shift during the second quarter to reach a production capacity of 1 million cans a month in a five-day week. This expansion marks a new phase for Apple Rush, as the company plans to focus on existing product lines while also seeking additional labels within the botanical category and quoting new business weekly.

The separation of the brewing facility into two spaces for canning botanical beverages and beer allows Apple Rush to maintain the purity and quality of its botanical beverages while also expanding its product portfolio to include beer. This diversification enables Apple Rush to tap into the growing market for hard seltzers, which has seen significant growth in recent years. According to a report by Grand View Research, the global hard seltzer market size was valued at USD 4.85 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 11.6% from 2021 to 2028 (Grand View Research, 2021).

The expansion of Lena Brewery enables Apple Rush to increase its manufacturing capacity, allowing it to meet the growing demand for its products. With the new 70-ton chiller, 200 bbl of additional capacity for botanical beverages, and an inline carbonation system optimized for its style of production, Apple Rush can now produce up to 30,000 cans a day with a long shift or two short shifts. The company plans to add a second shift during the second quarter, aiming to produce 1 million cans a month in a five-day week. This expansion marks a new phase for Apple Rush, as the company plans to focus on existing product lines while also seeking additional labels within the botanical category and quoting new business weekly.

In conclusion, the completion of phase two at Lena Brewery enables Apple Rush Company, Inc. to significantly increase its production capacity, expand its market reach, and explore new opportunities in the functional botanical beverage industry. The strategic implications of separating the brewing facility into two spaces for canning botanical beverages and beer further enhance Apple Rush's competitive advantage by allowing the company to diversify its product portfolio and tap into new market segments. With its aggressive growth strategy and commitment to innovation, Apple Rush is well-positioned to capitalize on market opportunities and drive growth in the functional botanical beverage industry.