Apple Reaches 3 Billion iPhone Sales Milestone Amid Growing Popularity

Apple has sold 3 billion iPhones since its launch in 2007, with 2 billion sold in the past nine years. iPhone sales are up 13% YoY, generating $44.6 billion in revenue, nearly half of Apple's total revenue this quarter. This uptick in sales may be temporary, as some experts believe sales were boosted by fears of tariffs increasing prices in the US.

Apple Inc. (AAPL) has reported exceptional financial performance for its fiscal third quarter, surpassing Wall Street expectations. The company's revenue for the quarter ending June 28, 2025, reached $94.04 billion, a 10 percent increase year-over-year, with net profit of $23.4 billion, or $1.57 per diluted share, marking a 12 percent rise in earnings per share compared to the prior year [1].

The iPhone category was the primary revenue driver, generating $44.58 billion in sales, a 13.5 percent increase year-over-year. This figure substantially outpaced analyst forecasts of roughly $40.22 billion, driven by rebounding demand in key markets like China. Sales in Greater China grew to $15.37 billion from $14.73 billion the previous year, underscoring Apple's strength in the region after a period of slowdown [1].

Apple’s services segment, encompassing App Store, Apple Pay, iCloud, and other digital offerings, hit an all-time quarterly high of $27.42 billion, reflecting a 13 percent growth over the prior year and beating analyst expectations of $26.80 billion. Meanwhile, Mac sales saw an impressive lift with revenue climbing nearly 15 percent to $8.05 billion, continuing a trend of strong demand for Apple’s computers amid both consumer and professional use cases [1].

Conversely, the iPad business faced a 7 percent decline in revenue, producing $6.6 billion, despite recent refreshes with M4 chip upgrades and newer models targeting broader consumer segments. The Wearables, Home, and Accessories category—which includes AirPods and Apple Watch—also saw an 8.6 percent decrease in sales year-over-year, suggesting a temporary softness ahead of anticipated product updates later this fall [1].

The company's shares rallied more than 2 percent in after-hours trading following the announcement, reflecting investor optimism about Apple’s sustained growth trajectory amid a competitive tech landscape. Apple CEO Tim Cook expressed satisfaction with the results, stating, “Today Apple is proud to report a June quarter revenue record with double-digit growth in iPhone, Mac and Services and growth around the world, in every geographic segment” [1].

Apple also announced a quarterly dividend of $0.26 per share, payable August 14 on August 11 record holders. The company maintained its practice of not issuing forward guidance for the next quarter, a strategy it has kept for over five years, citing the unpredictability of market dynamics and product launches [1].

The recent uptick in iPhone sales, which generated $44.6 billion in revenue, nearly half of Apple's total revenue this quarter, may be temporary, as some experts believe sales were boosted by fears of tariffs increasing prices in the US. Despite this, the strong performance in iPhone and services segments underscores Apple's resilience and growth potential in the competitive tech landscape [2].

References:
[1] https://economictimes.indiatimes.com/news/international/us/apple-beats-wall-street-expectations-with-record-q3-revenue-fueled-by-strong-iphone-sales/articleshow/123030220.cms
[2] https://www.investors.com/news/technology/apple-stock-aapl-fiscal-q3-2025-earnings/