Apple Q2 Revenue Surpasses $94 Billion on Strong iPhone and Mac Demand

Apple Inc. reported record Q2 fiscal year revenue of $94.04 billion, marking the largest quarterly revenue increase since 2021 and exceeding Wall Street expectations by nearly $4.5 billion [1]. The company’s earnings per share (EPS) stood at $1.57, surpassing the forecast of $1.43, with total profit reaching $24.43 billion, a 14% year-over-year increase [1]. The performance was driven by strong demand for the iPhone and Mac, with the iPhone segment generating $44.58 billion in revenue—13% higher than the prior year and $4.36 billion above forecasts [1]. CEO Tim Cook attributed part of the revenue growth to customers accelerating purchases ahead of potential tariff increases, with approximately 1% of the 10% growth linked to this behavior [1].

The Mac business saw the fastest growth among all segments, with revenue rising 15% year-over-year to $8.05 billion, exceeding the $7.26 billion estimate. The performance was fueled by the recent launch of new MacBook Air models, which are the top-selling Mac products. Meanwhile, Apple’s services division, including iCloud, App Store, and licensing agreements, generated $27.42 billion in revenue, a 13% increase from the previous year and above the $26.80 billion forecast [1]. Cook highlighted double-digit growth in App Store revenue and a "meaningful" increase in iCloud subscriptions.

However, not all segments performed well. The iPad business saw a decline of 8%, with revenue of $6.58 billion, falling short of the $7.24 billion forecast. The “Other Products” category, which includes the Apple Watch and AirPods, also declined by 8.64% to $7.4 billion, missing the $7.82 billion estimate [1]. Despite these setbacks, the overall results remained strong due to the strong performance of the iPhone and Mac businesses.

In the Greater China region—covering Hong Kong and Macau—Apple reported revenue of $15.37 billion, a 4% increase from the same period last year. This marked a rebound after two consecutive quarters of decline, with Cook crediting local government subsidies for boosting sales in the region [1]. On the technology front, Apple continued to invest in artificial intelligence, with Cook stating the company was significantly increasing its resources in AI and had acquired several small companies in 2025 to support its strategic goals.

The company’s gross margin reached 46.5%, exceeding the 45.9% forecast. While Cook did not update the previously estimated $900 million in additional costs from U.S. tariffs, he noted that buyer behavior had already been impacted by the potential for higher prices [1].

Apple’s Q2 results reflect a combination of strategic product launches, strong brand loyalty, and effective inventory management. The performance contrasts with recent challenges in supply chain and slower adoption of new features, demonstrating the company’s ability to adapt and maintain momentum in a volatile market [1].

Source:

[1] https://coinmarketcap.com/community/articles/688bda4d972cf32d082f0468/