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Apple prepares robots, lifelike Siri, security tech in AI expansion
ByAinvest
Wednesday, Aug 13, 2025 2:14 pm ET1min read
Apple prepares robots, lifelike Siri, security tech in AI expansion
Apple Inc. (AAPL) is gearing up for a significant expansion in its artificial intelligence (AI) capabilities, as evidenced by recent stock movements and strategic announcements. The company's stock rose 13.33% weekly but fell 8.23% year-to-date, reflecting market sentiment surrounding delayed Siri AI upgrades and ambitious investment plans [2].Apple's new App Intents system, set to be released alongside a broader Siri infrastructure overhaul in the spring of 2025, aims to enable voice-controlled third-party apps. This move is part of Apple's 15-year "hands-free" vision for smart displays and robots. The company is also investing $1 trillion to localize manufacturing, secure tariff exemptions, and strengthen partnerships with Corning and Coherent under the American Manufacturing Plan [2].
However, the rollout of these new voice interfaces is being cautious, prioritizing the accuracy of high-risk tasks over convenience. Apple is currently testing the new Siri system with select third-party apps, including Uber, AllTrails, Threads, Temu, Amazon, YouTube, Facebook, WhatsApp, and even a few games, in addition to Apple's own apps. For sensitive categories like health and banking, Apple is considering sharply limiting what Siri can do or excluding those areas altogether [1].
In addition to these strategic shifts, Apple is also preparing robots and lifelike Siri versions. The company has been working on advanced AI models that can understand and respond to human speech more accurately, potentially making Siri a more useful and reliable assistant. These advancements are part of Apple's broader AI expansion, which includes investments in security technologies to protect user data and ensure the privacy of voice interactions [1].
The cautious approach to Siri's rollout and the ambitious investment plans reflect Apple's commitment to innovation and risk management. While the delayed upgrades and investment plans may impact short-term stock performance, they are likely to position Apple as a leader in AI and voice technology in the long run.
References:
[1] https://sherwood.news/tech/amazon-and-apple-are-struggling-with-their-ai-voice-assistants/
[2] https://www.ainvest.com/news/apple-ambitious-moves-surge-stock-siri-ai-revolution-1-trillion-investment-2508/
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