Apple Plans 2026 Launch of $2,000 Foldable iPhone

Apple Inc. is set to commence mass production of its inaugural foldable iPhone in the latter half of 2026. This strategic move, as revealed by industry analyst Ming-Chi Kuo, marks a pivotal shift in Apple's product lineup, aiming to capture the high-end market segment with a device priced between $2,000 and $2,500. The foldable iPhone is slated for release alongside the iPhone 18 series in the autumn of 2026, indicating Apple's confidence in managing multiple high-profile product launches simultaneously.

The decision to enter the foldable smartphone market is a significant one for Apple, as it seeks to innovate and maintain its competitive edge. The high price point of the foldable iPhone suggests that it will be positioned as a premium product, targeting consumers who are willing to invest in cutting-edge technology. This move aligns with Apple's strategy of offering high-quality, innovative products that command a premium price.

Apple has planned for an initial order quantity of 15 million to 20 million units, reflecting the company's optimism about the market potential for foldable devices. This substantial volume indicates Apple's readiness to invest heavily in the production and marketing of its foldable iPhone. The order quantity is designed to cover demand for the next two to three years, suggesting that Apple anticipates sustained interest in the product over an extended period.

The foldable iPhone is expected to feature advanced display technology, which will be a key selling point for the device. Foldable displays have gained popularity in recent years, with other manufacturers already offering foldable smartphones. Apple's entry into this market is likely to drive further innovation and competition, as the company is known for its high standards of design and functionality. The device will utilize a 7.8-inch main screen (in the unfolded state) and a 5.5-inch external screen, supporting under-display camera technology. The display will be supplied by Samsung Display, which will provide a foldable OLED panel with an annual production capacity of 700 million to 800 million units.

The production process for the foldable iPhone will commence with trial production by Foxconn in the third quarter of 2025, with full-scale production scheduled to begin in the second half of 2026. This timeline aligns with Apple's typical product launch cycle, allowing the company to capitalize on the holiday shopping season and maximize sales during a period of high consumer spending. The strategic timing of the foldable iPhone's release, alongside the iPhone 18 series, positions it as a premium product with strong market potential.

In summary, Apple's plan to mass-produce a foldable iPhone in the second half of 2026 represents a significant development in the smartphone market. The device's high price point, advanced display technology, and strategic release timing position it as a premium product with strong market potential. Apple's planned order quantity of 15 million to 20 million units reflects the company's confidence in the foldable iPhone's ability to meet consumer demand over the next two to three years. This move underscores Apple's commitment to innovation and its strategy of offering high-quality, cutting-edge products that cater to the high-end market segment.