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Apple is pushing for a significant overhaul of its supply chain, mandating that suppliers adopt automated production methods or risk losing future contracts. This move is part of a broader strategy to enhance efficiency and reduce costs amid rising tariff pressures from the U.S. government.
The tech giant is in extensive discussions with its suppliers, insisting that they integrate robotics into their assembly lines and reduce their workforce to cut costs. This directive applies to all major product lines, including iPhone, iPad,
Watch, and Mac. While the initial investment in automation may increase costs for suppliers, Apple believes that long-term benefits, such as improved profitability and lower production expenses, will offset these expenses.Apple has previously offered financial assistance to suppliers for critical equipment upgrades. However, the latest reports indicate that suppliers must now fund their technological advancements independently. Those unable to bear the transition costs may face the loss of future orders, posing significant risks to their operations.
The push for automation is partly driven by the U.S. government's tariff policies, which impose high costs on Apple's globally sourced products. This has compelled Apple to accelerate its automation efforts to boost production efficiency and lower costs. However, this strategy could lead to job losses in Apple's overseas manufacturing centers, potentially causing local governments to demand more employment opportunities, placing Apple in a challenging position.
Apple is also focusing on diversifying its manufacturing operations, with plans to increase production in India. However, India's current high tariffs could significantly impact Apple's business. Additionally, Apple faces pressure from the U.S. government to bring manufacturing back to the U.S., but the high labor costs make this impractical. Apple's latest automation strategy suggests that even if it returns to the U.S. for production, it is unlikely to hire a large workforce, instead relying on automation to manage costs. This approach may not align with the U.S. government's goal of preserving jobs.

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