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Apple Launches Trade-In Program, Boosts iPhone Sales with 550-5700 Yuan Discounts

Market IntelFriday, May 23, 2025 4:05 am ET

1min read

Apple has launched a new trade-in program, offering additional discounts for customers who upgrade to a new iPhone. The promotion, which began on May 23 and will run until June 18, allows users to trade in their iPhone 12 or later models for a new iPhone and receive extra trade-in credit. The trade-in value can range from 550 to 5,700 Chinese Yuan, depending on the model being traded in.

This program is part of Apple's broader strategy to drive sales and customer loyalty. By providing a clear path for customers to upgrade their devices, Apple can ensure that its user base remains up-to-date with the latest technology. This, in turn, can lead to increased sales of accessories, services, and other Apple products. Additionally, the program helps Apple manage its supply chain more efficiently, as older models are recycled or refurbished, reducing electronic waste.

The promotion is particularly beneficial for customers who are looking to upgrade their devices but are concerned about the cost. By offering additional trade-in credit, Apple makes it easier for customers to afford the latest iPhone models, which can be a significant investment. This can be especially appealing to customers who are on a budget or who are looking to spread out the cost of their upgrade over time.

Apple's trade-in program is a strategic move that benefits both the company and its customers. By offering additional discounts and making the upgrade process more affordable, Apple can drive sales and maintain customer loyalty, while also promoting sustainability and reducing electronic waste. This initiative is likely to boost Apple's market share and encourage customers to stay within the Apple ecosystem, as newer iPhone models are often compatible with the latest software updates and accessories.

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