Apple Launches Trade-In Program Amid 2.26% Revenue Decline

Apple has launched a trade-in program on its official website, offering significant discounts for customers who exchange their old iPhones for new models. The promotion, which began on May 23 and will run until June 18, provides additional trade-in credits for a range of iPhone models, from the iPhone X to the iPhone 15 Pro Max. The trade-in values vary, with the iPhone X eligible for up to 550 yuan in credit, and the iPhone 15 Pro Max eligible for up to 5700 yuan.

This trade-in program covers 24 different iPhone models, providing customers with a wide range of options to upgrade their devices. In addition to iPhones, Apple is also offering trade-in credits for other products, including the Apple Watch, iPad, and Mac. The trade-in values for these products range from 275 yuan to 11800 yuan, depending on the model.

The promotion comes at a time when Apple is facing increased competition in the smartphone market. The company has been experiencing a decline in iPhone sales, particularly in the Chinese market. This has led to a decrease in Apple's overall revenue in the region, with the company reporting a 2.26% year-over-year decline in revenue for the first quarter of 2025. The decline in iPhone sales is attributed to the growing popularity of high-end smartphones from domestic brands such as Huawei, Xiaomi, OPPO, and Vivo, which have been investing heavily in product innovation and development.

These brands have been able to attract consumers with their advanced features, such as improved imaging and AI capabilities, which have made their products more competitive in the market. As a result, Apple has been forced to offer promotions and discounts to maintain its market share. The trade-in program is one such initiative aimed at encouraging customers to upgrade to the latest iPhone models.

Looking ahead, the smartphone market is expected to become even more competitive, with brands needing to focus on product innovation, localization, and brand differentiation to stand out. Apple's trade-in program is a strategic move to address the current challenges it faces in the market and to continue to attract and retain customers in the face of increasing competition.