Apple to Launch AI-Powered Siri Upgrade in Spring 2026

Apple is developing an AI-powered search feature, "World Knowledge Answers," to transform Siri into a complete answer engine, scheduled to launch in spring 2026. The feature will provide detailed responses by pulling information from across the internet, similar to ChatGPT and Google's AI Overviews. Apple is testing various Large Language Models (LLMs) and training its own proprietary models for specific tasks to compete with other major players in the AI search space.

Apple Inc. is poised to revolutionize its digital assistant capabilities with the upcoming launch of "World Knowledge Answers," an AI-powered search tool scheduled to debut in spring 2026. This feature, set to transform Siri into a comprehensive "answer engine," will provide detailed responses by pulling information from across the internet, similar to ChatGPT and Google's AI Overviews. The integration of World Knowledge Answers into Siri and Safari aims to enhance user experience and potentially increase Apple's search-related revenue [1, 2].

The development of World Knowledge Answers is part of a broader overhaul of Siri, Apple's digital assistant. The new system will leverage large language models (LLMs) to generate more conversational and accurate responses. Apple is considering integrating the search tool into Spotlight, the search feature on the iPhone home screen [2]. The company plans to expand it to Safari, giving Apple multiple footholds in everyday search.

Apple's collaboration with Google is a key aspect of this initiative. The company will utilize Google's Gemini AI model to power the new search experience, marking a deepening alliance between the two tech giants [2]. This partnership is seen as a strategic move to keep pace with AI advancements and to compete effectively with other AI-driven search tools like OpenAI and Perplexity [3].

The integration of World Knowledge Answers into Siri and Safari could significantly impact Apple's search-related revenue. Currently, Apple generates approximately $20 billion annually from its Google search deal. The new AI-powered search tool could increase this revenue by offering a more competitive and integrated search experience [3].

Gene Munster, a prominent tech analyst, believes that Apple's AI bar is low for the next six months, but the move to develop World Knowledge Answers could enhance Apple's AI capabilities and increase its annual search-related revenue [1].

The development of World Knowledge Answers also raises questions about Apple's broader AI strategy and its potential impact on market dynamics. If finalized, the collaboration with Google could solidify Google's role in Apple's AI future while potentially marginalizing smaller players like Perplexity [2].

In conclusion, Apple's push into AI-powered search represents a significant step forward in its digital assistant and web browser capabilities. The integration of World Knowledge Answers into Siri and Safari could reshape how billions of queries are handled on iPhones and iOS devices. As details emerge, investors and financial professionals should watch closely to see how this strategic shift impacts Apple's competitive landscape and revenue streams.

References:
[1] https://searchengineland.com/apple-world-knowledge-answers-ai-search-461569
[2] https://www.ainvest.com/news/apple-ai-growth-finally-gene-munster-siri-google-powered-upgrade-2509/
[3] https://www.macrumors.com/2025/09/03/llm-siri-with-search-early-2026/