Apple's latest products are now available for purchase today.

Apple CEO Tim Cook announced on March 12 that the new MacBook Air, iPad Air, and iPad, as well as the professional-grade desktop Mac Studio, are officially on sale. According to Apple's website, the new MacBook Air is equipped with the M4 chip and offers 13-inch and 15-inch size options, with starting prices of $799 and $999, respectively. The reporter noticed that the price of the new MacBook Air has been lowered compared to the previous generation. Specifically, the starting price of the 13-inch MacBook Air has been lowered by $1000, and the starting price of the 15-inch MacBook Air has been lowered by $500. Apple's new iPad Air 11-inch model maintains the same starting price of $4799; the 13-inch model starts at $6499. Apple said that the M3 chip brings Apple's advanced graphics processing architecture to this product line for the first time. Apple's website shows that the new iPad starts at $2999; the new professional-grade desktop Mac Studio starts at $16,499. Apple said that it is the most powerful Mac device to date, equipped with M4 Max and the latest M3 Ultra chip. At present, Apple's computer and tablet business maintains a growth momentum. Apple's financial report shows that in Q4 2024, Apple's Mac business revenue was $8.987 billion, up 15.51% YoY; iPad business revenue was $8.088 billion, up 15.16% YoY. From the perspective of tablets, market research institution Canalys said that Apple's iPad shipments reached 16.9 million units in Q4 2024, up 13.8% YoY. This growth was mainly driven by the new iPad Mini and iPad Air. In terms of hardware products, Apple has Mac, iPad, iPhone, as well as wearable products such as Watch, AirPods, and Vision, with a rich product line. iPhone is Apple's main source of revenue. Apple said that the new MacBook Air, iPad Air, and Mac Studio are based on Apple's smart design, and the smart launch time depends on regulatory approval. The research report of Founder Securities said that compared with Google and Microsoft's systematic AI layout, Apple's AI layout is relatively cautious. Since 2024, Apple has accelerated its layout in models, chips, servers, talent and team building, and external cooperation.