Apple is expected to ship between 90 million and 100 million units of the iPhone 16 series.
Financial Times July 11, 2023, 11:00 a.m. ET
Apple Inc., the tech giant, is confident about the market performance of its upcoming flagship product, the iPhone 16 series, according to insiders. The series is expected to ship between 90 million and 100 million units, which indicates Apple's optimistic outlook on the global smartphone market and the continued appeal of its products.
Analysts pointed out that Apple's high expectations for the iPhone 16 series were mainly based on several key factors. First, the global smartphone market is experiencing a recovery, and demand for premium devices remains strong, especially with the proliferation of 5G networks and the development of augmented reality (AR) technology, which has increased the urgency for high-end smartphones.
Second, Apple's global supply chain management capabilities have been further strengthened, ensuring efficiency and cost control. Supply chain partners have received large orders and are starting to prepare for the fall launch to meet Apple's shipment targets.
The iPhone 16 series is expected to feature a range of innovative technologies, including more advanced camera systems, faster processors and optimized battery performance, which will attract both existing users upgrading and new customers joining. In addition, there are reports that Apple will further expand its health monitoring ecosystem, integrating more biometric sensors to enhance user experience.
To expand its market share and attract more customers, Apple may adopt flexible market strategies, including adjusting the pricing structure of different models and launching new color and design options. Meanwhile, Apple's service ecosystem, such as Apple Music, Apple TV+ and iCloud, will also be important factors in driving device sales.
Several industry analysts said that while the global macroeconomic environment remains uncertain, Apple, with its strong brand influence and loyal user base, is expected to achieve its sales targets. However, they also warned that any sudden disruptions to the global supply chain could affect actual shipments, so Apple needs to monitor market trends and be flexible in responding to any challenges that may arise.