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Apple's iPhone price drops below RMB3,000 after national subsidies, making it a hot topic.

Market IntelTuesday, Jan 21, 2025 5:50 pm ET
1min read

Several iPhone-related news have been trending on the hot search list. On the evening of January 21, several iPhone-related news have been trending on Weibo's hot search list. It is reported that some netizens have found that the price of the 128G version of iPhone13 has dropped below RMB3,000 after the national subsidy, reaching a historical low. The reporter saw on the JD platform that the sales page of iPhone13 shows that the price after the subsidy in the designated area is RMB2999.According to the report of Jiupai News, most of the main models of Apple's mobile phones can enjoy the national subsidy at present, including iPhone15 and iPhone16. A consumer ordered a 256G iPhone16 through the national subsidy, with a price of RMB5499. He also compared the market in the United States, and found that the iPhone16 after the national subsidy is the cheapest in the world, making it the most popular Apple phone.On January 20, 2025, the implementation of the new policy of expanding the coverage of consumer goods with old for new policy. The implementation of the scheme for purchasing new mobile phones and other digital products was officially launched.According to the scheme, the subsidy standard for personal consumers purchasing mobile phones and other three categories of digital products is: for products with a single sales price not exceeding RMB6,000, a subsidy of 15% of the final sales price will be given, and each consumer can enjoy a subsidy of not more than RMB500 for each product.At present, Beijing and other places have started the purchase subsidy for mobile phones, tablets, smart watches and other products, and other places will start in the near future.According to the estimation, under the promotion of the national subsidy policy, the domestic sales of mobile phones this year are expected to reach 300 million units, further stimulating consumption and helping the market recovery.Engineer of the Institute of Policy and Economy of China Academy of Information and Communications Technology, Jin Xiaoping, said in an interview with CCTV News that the optional consumption attributes of consumer electronics are stronger, and its promotion effect is more obvious than that of automobiles and home appliances under the same "national subsidy" strength, which is expected to drive the growth of consumer electronics sales by more than RMB30 billion.

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