Apple's iPhone 17 series: What to expect with new colours, cameras and A19 chip

Apple's iPhone 17 series is expected to debut in early September 2025, with new colors, redesigned cameras, a slimmer Air model, and the next-gen A19 chip. The Pro and Pro Max models may feature a dual-finish design, new 48MP telephoto sensor, multi-camera video support, and a sharper 24MP front camera. The iPhone 17 Air could have a 6.6-inch OLED display, 48MP single rear camera, and a slim profile measuring 5.5mm.

Apple is set to unveil its iPhone 17 series in early September 2025, bringing a range of new features and enhancements. The latest rumors suggest a fresh color palette, redesigned cameras, and a slimmer Air model. Here's a detailed look at what to expect from the upcoming iPhone line-up.

New Colors and Design
The iPhone 17 series is expected to introduce a new color option, "Desert Titanium," in addition to the traditional Black, White, and Dark Blue. The Pro and Pro Max models will likely feature a dual-finish design with an aluminum frame and a glass back, supporting MagSafe [2]. The iPhone 17 Air, replacing the Plus model, will come in five shades: Black, White, Light Blue, Light Green, and Pink [2].

Enhanced Cameras
The iPhone 17 Pro and Pro Max models are rumored to feature a new 48MP telephoto sensor, multi-camera video support, and a sharper 24MP front camera. This upgrade is expected to significantly improve photo and video quality, especially in low-light conditions [1].

iPhone 17 Air: Slimmer and More Powerful
The iPhone 17 Air, with a 6.6-inch OLED ProMotion display and a 120Hz refresh rate, is set to be the slimmest iPhone ever, measuring just 5.5mm in thickness. It will feature a 48MP single rear camera, a 24MP front-facing camera, and 12GB of RAM, offering improved multitasking and AI feature support [3]. The Air model is expected to retain MagSafe charging and dedicated physical controls for the camera and custom actions.

Next-Gen A19 Chip
All iPhone 17 models are expected to be powered by Apple's next-generation A19 chip, which will be manufactured using TSMC's third-generation 3nm process. The Pro models will likely have more GPU cores than the standard A19 variant, providing enhanced performance and power efficiency [1].

Additional Features
The iPhone 17 Pro and Pro Max models will also feature a new anti-reflective display option with a matte finish, a redesigned Dynamic Island interface, and 25W wireless charging support. All four iPhone 17 models are rumored to include Apple-designed Wi-Fi 7 chips and an 8K video recording capability [1].

Launch and Availability
Apple is expected to hold its annual iPhone announcement event during the week of September 8, 2025, with September 9 or 10 emerging as the most likely dates. The new devices could become available to buy in stores and online on Friday, September 19 [3].

Conclusion
The iPhone 17 series promises to deliver significant improvements in design, performance, and camera capabilities. With a fresh color palette, enhanced cameras, and a slimmer Air model, Apple is set to once again raise the bar for premium smartphones. Investors and financial professionals should keep an eye on the upcoming announcement for potential market impacts and investment opportunities.

References
[1] https://www.macrumors.com/2025/07/26/iphone-17-pro-expected-features/
[2] https://www.business-standard.com/technology/tech-news/iphone-17-series-apple-likely-to-introduce-new-colours-models-and-more-125080100621_1.html
[3] https://www.macrumors.com/2025/07/31/when-is-iphone-17-air-coming-out/