Apple iPhone 17 Pro Launch Event Scheduled for September 9: Release Date, Price, Features, and Pre-Order Timeline

Apple is set to unveil its iPhone 17 Pro on September 9, with a starting price of $1,099. The device is expected to feature a 48-megapixel triple-camera setup, A19 Pro chip, 12GB of RAM, and a vapor chamber cooling system. The iPhone 17 Pro Max will have a larger battery and slightly thicker design. Pre-orders will open on September 12, and the devices are expected to be delivered on September 22.

Apple is set to unveil its iPhone 17 Pro on September 9, with a starting price of $1,099. The device is expected to feature a 48-megapixel triple-camera setup, A19 Pro chip, 12GB of RAM, and a vapor chamber cooling system. The iPhone 17 Pro Max will have a larger battery and slightly thicker design. Pre-orders will open on September 12, and the devices are expected to be delivered on September 22 [2].

The iPhone 17 Pro will introduce a new aluminium-and-glass hybrid chassis, replacing the titanium design used in earlier Pro models. This move aims to balance durability with a refreshed aesthetic. Customers will be able to choose from a range of bold colours, including orange/copper and dark blue, in addition to Apple's traditional finishes [2].

Under the hood, the iPhone 17 Pro is powered by the new A19 Pro chip, marking a significant leap in processing capabilities. For the first time, the Pro models will feature 12 GB of RAM, improving multitasking, gaming, and AI-driven applications. To maintain high performance levels during intensive tasks, Apple is introducing vapour chamber cooling technology [2].

The iPhone 17 Pro will feature three 48 MP rear cameras, including a wide, ultra-wide, and periscope telephoto lens. The telephoto lens is expected to deliver up to 8× optical zoom, a first for iPhones. The front-facing camera will also see an upgrade, moving to 24 MP, which promises sharper selfies and improved video calling quality [2].

The iPhone 17 Pro will introduce reverse wireless charging, enabling users to power other devices, such as AirPods or Apple Watches, by placing them on the back of the phone. Storage capacity will now begin at 256 GB for Pro models, aligning with consumer demand for greater onboard space. Battery performance is also receiving attention. According to reports, the Pro variant will house a 4,500 mAh L-shaped battery, while the Pro Max could include a 5,000 mAh unit, designed to extend battery life for heavy users and frequent travellers [2].

Pricing for the iPhone 17 Pro will start at approximately $1,099 (around £800) in the United States, while the Pro Max may start at $1,299 (approximately £960) depending on storage capacity. In India, the iPhone 17 Pro is expected to be priced between ₹1,34,999 and ₹1,45,990 (£1,140 and £1,230), with the Pro Max starting from ₹1,64,990 (around £1,420) [2].

The introduction of the iPhone 17 Air signals Apple’s official entry into the thin-and-light flagship category. Yet, the Air may fall short of satisfying consumers who prioritize large batteries and high-end photography by reducing battery capacity and trimming camera specifications. TrendForce expects initial shipments of the Air to align with historical levels of the Plus series, though its actual sales performance remains to be seen [1].

The iPhone 17 and Air are expected to feature the A19 processor, while the Pro series will adopt the A19 Pro. DRAM capacity will be increased to 12 GB on the Air, Pro, and Pro Max, and NAND Flash storage will start at 256 GB for these models, scaling up to 1 TB [1].

The launch of the Air, together with next year’s anticipated foldable model, highlights Apple’s broader strategy to diversify its product portfolio and capture a wider user base. TrendForce notes that Apple may adjust its release cycle going forward, launching a sub-flag shipment model in the first half of the year, followed by the Air, Pro, Pro Max, and foldable in the second half—creating a richer, more clearly segmented product matrix [1].

The iPhone 17 series is expected to see a 3.5% increase in total shipments compared to the iPhone 16 lineup in 2024. However, sluggish global economic conditions and the potential for higher prices on premium models may temper overall demand [1].

References:
[1] https://macdailynews.com/2025/09/04/apples-iphone-17-air-iphone-17-pro-max-said-to-sport-12gb-ram/
[2] https://www.ibtimes.co.uk/apple-iphone-17-pro-release-date-price-revealed-do-new-specs-justify-price-hike-1742871