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Apple's iPhone 17 Pro adopts POCO's camera design for a sleek and futuristic look.
ByAinvest
Tuesday, Sep 9, 2025 10:34 pm ET2min read
Apple's iPhone 17 Pro features a camera design similar to Xiaomi's POCO lineup, which is more budget-friendly. The new design language is utilitarian and futuristic, using premium materials such as titanium. The internet has compared the two devices, with some calling the iPhone 17 Pro the "POCO copy."
Apple has made a strategic decision to adopt an aluminum unibody design for the iPhone 17 Pro, a move that signals a shift in its approach to materials and manufacturing. This change is not merely a cost-saving measure but a strategic move aimed at enhancing performance, durability, and sustainability.The iPhone 17 Pro features a triple 48MP camera system and a new vapor chamber cooling system, both of which demand efficient heat dissipation. Titanium, while strong, is a poor conductor of heat compared to aluminum, making it less suitable for this purpose. The new aluminum design allows for better heat management, ensuring sustained performance, especially when processing high-intensity tasks like ProRes RAW video or on-device AI models [2].
The switch to aluminum also brings significant financial benefits. Titanium is expensive and difficult to machine at the scale required for mass production, which can lead to increased costs or reduced investment in other critical components. Aluminum, being a globally sourced commodity, offers a more stable and diversified supply chain, reducing long-term volatility and risk in Apple's manufacturing pipeline [2].
Moreover, aluminum is more environmentally friendly than titanium. It is easier and more energy-efficient to recycle, and it carries a lower carbon footprint. By returning to aluminum, Apple not only improves the phone's practical design but also strengthens its environmental credibility [2].
The new design also addresses ergonomics and durability. Aluminum alloys offer a superior strength-to-weight balance, making the larger 6.3-inch and 6.9-inch models more comfortable to hold during long shoots or gaming sessions. Additionally, the new aluminum unibody design is lighter than its steel predecessors and more robust, with a precision-milled chassis that is inherently stronger and more rigid [2].
The return to aluminum also unlocks a wider range of color options. Titanium's PVD coatings limit color options to muted tones, whereas aluminum can be anodized into a wide spectrum of vibrant finishes. This versatility allows Apple to deliver expressive and durable finishes, such as the confirmed Orange and Deep Blue for the iPhone 17 Pro [2].
The iPhone 17 Pro's new design language is not a downgrade but an upgrade. It makes the phone potentially cheaper without compromising on features, lighter and more comfortable in daily use, durable in real-world drops, and better for the planet. Apple's shift from titanium to aluminum is a move that prioritizes resilience over exotic materials, ensuring that the iPhone 17 Pro remains a top-tier device in the competitive smartphone market.
References:
[1] https://www.facebook.com/groups/856882799443507/posts/1286201669844949/
[2] https://www.smartprix.com/bytes/iphone-17-pro-why-the-switch-from-titanium-to-aluminum-is-a-good-thing/
[3] https://economictimes.indiatimes.com/news/international/us/apple-iphone-accessories-prices-for-iphone-air-iphone-17-iphone-17-pro-iphone-17-pro-max/articleshow/123794553.cms
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