Apple iPhone 17 Launch May Trigger 'Sell the News' Reaction, Analyst Warns
ByAinvest
Monday, Aug 25, 2025 12:43 pm ET1min read
AAPL--
The iPhone 17 series, set to launch in September 2025, is expected to feature a larger display, modem chip, ProMotion, Wi-Fi 7, and an ultra-thin design. The series will include four models: the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max [2]. The iPhone 17 Air is anticipated to be a mid-tier device, priced between the standard iPhone 17 and the iPhone 17 Pro, with a thickness of just 5.55 mm [1].
The iPhone 17 Pro and Pro Max are expected to feature a 48MP main lens camera, coupled with a 48MP periscope telephoto lens and an ultra-wide lens, along with the A19 Pro processor and 12GB RAM [2]. The standard iPhone 17 and iPhone 17 Air are expected to have a 48MP primary camera and a 12MP ultra-wide sensor, respectively [2].
The iPhone 17 series is expected to be priced as follows: the standard iPhone 17 between Rs 79,000 to Rs 80,000, the iPhone 17 Pro at Rs 1,34,999 for a 12GB RAM with 128GB storage variant, and the iPhone 17 Pro Max at around Rs 1,65,000 [2]. The iPhone 17 Air is expected to be priced at around Rs 83,000 [2].
The launch date for the iPhone 17 series is expected to be September 9, with pre-orders beginning on September 12 and the sale starting on September 19 [2]. Apple analyst Mark Gurman has predicted new iPhone launches between September 9th to September 10th [2].
Despite the muted investor enthusiasm, Mohan believes that the stock could perform better if Apple surprises the market with a convincing demonstration of its AI capabilities [1]. Apple's product events have often been accompanied by a decline in the stock price before rebounding 30 to 60 days later [1].
References:
[1] https://www.goodreturns.in/news/apple-iphone-17-17-air-17-pro-17-pro-max-launch-price-in-india-iphone-17-series-production-bengaluru-1451953.html
[2] https://www.marketscreener.com/news/apple-bofa-expects-launch-of-new-slim-iphone-ce7c50d8db8cf120
Apple's upcoming iPhone 17 launch is expected to be a muted event, with subdued investor enthusiasm for the thinner design. Bank of America Securities analyst Wamsi Mohan projects iPhone shipments to grow 1% YoY in fiscal 2026 to 235 million units. He notes that carrier promotions should match last year's levels, but a softer holiday season is expected. Mohan maintains a Buy rating on Apple with a price forecast of $250.
Apple's upcoming iPhone 17 launch is expected to be a muted event, with subdued investor enthusiasm for the thinner design. Bank of America Securities analyst Wamsi Mohan projects iPhone shipments to grow 1% YoY in fiscal 2026 to 235 million units [1]. He notes that carrier promotions should match last year's levels, but a softer holiday season is expected. Mohan maintains a Buy rating on Apple with a price forecast of $250.The iPhone 17 series, set to launch in September 2025, is expected to feature a larger display, modem chip, ProMotion, Wi-Fi 7, and an ultra-thin design. The series will include four models: the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max [2]. The iPhone 17 Air is anticipated to be a mid-tier device, priced between the standard iPhone 17 and the iPhone 17 Pro, with a thickness of just 5.55 mm [1].
The iPhone 17 Pro and Pro Max are expected to feature a 48MP main lens camera, coupled with a 48MP periscope telephoto lens and an ultra-wide lens, along with the A19 Pro processor and 12GB RAM [2]. The standard iPhone 17 and iPhone 17 Air are expected to have a 48MP primary camera and a 12MP ultra-wide sensor, respectively [2].
The iPhone 17 series is expected to be priced as follows: the standard iPhone 17 between Rs 79,000 to Rs 80,000, the iPhone 17 Pro at Rs 1,34,999 for a 12GB RAM with 128GB storage variant, and the iPhone 17 Pro Max at around Rs 1,65,000 [2]. The iPhone 17 Air is expected to be priced at around Rs 83,000 [2].
The launch date for the iPhone 17 series is expected to be September 9, with pre-orders beginning on September 12 and the sale starting on September 19 [2]. Apple analyst Mark Gurman has predicted new iPhone launches between September 9th to September 10th [2].
Despite the muted investor enthusiasm, Mohan believes that the stock could perform better if Apple surprises the market with a convincing demonstration of its AI capabilities [1]. Apple's product events have often been accompanied by a decline in the stock price before rebounding 30 to 60 days later [1].
References:
[1] https://www.goodreturns.in/news/apple-iphone-17-17-air-17-pro-17-pro-max-launch-price-in-india-iphone-17-series-production-bengaluru-1451953.html
[2] https://www.marketscreener.com/news/apple-bofa-expects-launch-of-new-slim-iphone-ce7c50d8db8cf120
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