Apple May Gain From Trump's iPhone Tariff Threat

Market IntelTuesday, May 27, 2025 8:06 pm ET
1min read

Apple Inc. may experience short-term benefits if President Trump's recent threat to impose a 25% tariff on iPhones, due to CEO Tim Cook's refusal to accompany him on his Middle East tour, is true. Analyst Ming-Chi Kuo of TF International Securities suggested that this situation could potentially work in Apple's favor. By appeasing Trump's emotions and diverting his attention, Apple might be able to delay the discussion and implementation of the iPhone tariffs.

According to reports, ahead of President Trump's recent Middle East visit, the White House encouraged several U.S. corporate executives to join him. However, two informed sources revealed that Apple's CEO, Tim Cook, declined the invitation. This decision seemed to anger Trump, who publicly criticized Cook multiple times during his trip from Saudi Arabia to the United Arab Emirates. In Qatar, Trump mentioned having a "little bit of a spat" with Cook, praising Apple's investments in the U.S. but expressing his displeasure with Apple's plans to build factories in India.

On Friday morning, Trump posted on social media threatening to impose a 25% tariff on iPhones produced outside the U.S., catching both his administration and Apple's management off guard. This sudden move has raised concerns about the potential impact on Apple's operations and financial performance. The situation highlights the complex relationship between the U.S. and China, as well as the delicate balance between corporate interests and political pressures.

Kuo's analysis suggests that if the tariff threat is indeed a result of Trump's displeasure with Cook's absence, Apple could use this opportunity to mitigate the situation. By addressing Trump's concerns and possibly making concessions, Apple could potentially delay or even avoid the tariffs. This could provide Apple with some breathing room to continue its operations without the immediate financial burden of increased tariffs.

However, the long-term implications of this situation remain uncertain. The ongoing trade tensions between the U.S. and China could continue to impact Apple's supply chain and manufacturing operations. Additionally, the political climate in the U.S. could further complicate Apple's efforts to navigate these challenges. Despite these uncertainties, Kuo's analysis provides a glimmer of hope for Apple in the short term, as the company seeks to manage the fallout from Trump's tariff threat.

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