Apple's F1 racing film, starring Brad Pitt, has grossed $237 million globally, marking the company's most successful theatrical release to date. The strong performance could push Apple's content division closer to profitability and boost AAPL stock, which rose 6% over the past five trading days. However, analyst sentiment remains cautious, with UBS and Jefferies maintaining Hold ratings and price targets.
Apple's latest venture into the film industry, "F1" starring Brad Pitt, has achieved a significant milestone by grossing $237 million globally. This strong performance marks the company's most successful theatrical release to date, potentially pushing Apple's content division closer to profitability. The film's success has also positively impacted Apple's stock, which rose by 6% over the past five trading days.
"F1" has been a standout performer since its June 27 release, generating more than $200 million in box office receipts globally. The film's impressive action sequences and Brad Pitt's involvement have contributed to its popularity, with IMAX theaters accounting for a significant portion of its earnings. The film's success is particularly notable given Apple's previous box office disappointments, such as "Argylle" and "Napoleon."
However, analyst sentiment remains cautious. UBS and Jefferies have maintained Hold ratings and price targets, indicating a cautious approach to Apple's content division. While the film's success is a positive sign, it remains to be seen whether Apple can replicate this success with its upcoming releases.
References:
[1] https://www.cbr.com/brad-pitt-f1-the-movie-apple-highest-grossing-film/
[2] https://www.benzinga.com/news/entertainment/25/07/46212226/brad-pitt-starrer-f1-races-apple-to-major-box-office-glory-with-144-million-but-it-could-be-a-tough-act-to-follow-for-this-key-reason
[3] https://seekingalpha.com/news/4465422-apples-f1-take-300m-globally-this-weekend
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