Apple Expected to Launch New Apple TV 4K in September, Corroborating Previous Report

Apple is likely to release a new Apple TV 4K model as early as September 2023, according to a reliable source speaking to MacRumors. The new device is expected to feature an upgraded A-class chip and possibly Apple's first in-house Wi-Fi and Bluetooth chip. A built-in camera is also hinted at in tvOS 26. The new Apple TV 4K may be marketed at the same time as Apple's big slate of Apple TV+ originals arriving in September and beyond.

Apple is expected to release a new Apple TV 4K model as early as September 2025, according to a reliable source speaking to MacRumors. The new device is anticipated to feature an upgraded A-class chip and potentially Apple's first in-house Wi-Fi and Bluetooth chip. Additionally, a built-in camera is hinted at in tvOS 26, which could enable FaceTime calls directly from the TV. The new Apple TV 4K may be marketed at the same time as Apple's big slate of Apple TV+ originals arriving in September and beyond.

The current Apple TV 4K, released in 2022, features the A15 Bionic chip and supports HDR10+. The new model is expected to come with a newer chip, support for Wi-Fi 7, and an Apple-designed Bluetooth and Wi-Fi chip, which could improve the performance of Apple's smart home devices. The new Apple TV is also expected to be less expensive, aiming to make it more competitive in the market.

The new Apple TV could be less expensive, with Apple aiming to lower prices to make the device more competitive. Apple analyst Ming-Chi Kuo has suggested that the new Apple TV could be less expensive, with a starting price of $129 or lower. Apple is widely expected to debut a new version of the Apple TV in late 2025, between September and December.

The new Apple TV could serve as a linchpin in Apple's smart home strategy, integrating seamlessly with HomeKit-enabled devices. The device could enable advanced features like real-time content analysis or automated home routines triggered by viewing habits. However, adoption hurdles persist, as not all consumers see the need for a premium streaming box when smart TVs from Samsung and LG already include similar apps.

Apple must demonstrate clear value through exclusive features, such as seamless iCloud syncing or enhanced gaming via Apple Arcade, to attract consumers. The new Apple TV is expected to launch in the fall, aligning with Apple's traditional hardware event schedule.

References:
[1] https://9to5mac.com/2025/08/05/new-apple-tv-4k-launch-timing-corroborated-by-second-source/
[2] https://www.macrumors.com/2025/08/05/new-apple-tv-still-launching-this-year/
[3] https://www.iphoneincanada.ca/2025/08/05/apple-reportedly-launching-new-apple-tv-later-this-year/
[4] https://www.webpronews.com/apple-tv-2025-faster-chip-facetime-camera-ai-features-unveiled/