Apple Expands into Saudi Arabia with Localized Online Store and Flagship Plans

Apple Inc. has expanded its retail footprint into Saudi Arabia by launching an online Apple Store and an Apple Store app, both fully localized in Arabic. This strategic move allows Saudi consumers to purchase Apple products directly from the company, bypassing the need for authorized resellers. The online store and app streamline the browsing, purchasing, and after-sales support processes, enhancing the overall user experience.

The localization of the online store and app in Arabic demonstrates Apple's commitment to meeting the local needs and preferences of its customers. By providing direct support in the local language, Apple aims to build a stronger connection with its Saudi user base. This initiative not only enhances the user experience but also strengthens Apple's presence in the growing Saudi market.

Apple's plans do not stop at the online presence. The company has announced intentions to open multiple flagship stores in Saudi Arabia starting from 2026. Notably, one of these stores is planned for the UNESCO World Heritage site of Diriyah, located in the outskirts of Riyadh. This move underscores Apple's long-term investment in the region and its commitment to capturing a larger share of the Middle East market.

The expansion into Saudi Arabia is part of Apple's broader strategy to increase its market share in the Middle East. The region, known for its rapidly growing tech-savvy population, presents a significant opportunity for Apple. By offering a seamless and localized shopping experience, Apple is well-positioned to attract more customers and solidify its leadership in the region's tech market.

This strategic move is expected to benefit the local iOS application economy and related industries, fostering job growth and promoting local innovation. The direct access to Apple products and services is likely to boost Apple's sales and customer base in Saudi Arabia, providing a more convenient and personalized shopping experience for local users.