Apple executives have held internal discussions about potentially bidding for artificial intelligence startup Perplexity AI, seeking to address the need for more AI talent and technology

Apple executives have held internal discussions about potentially bidding for artificial intelligence startup Perplexity AI, seeking to address the need for more AI talent and technology

Apple executives have been internally discussing the possibility of acquiring AI startup Perplexity AI, according to sources familiar with the matter [1]. This move comes as part of Apple's broader strategy to bolster its artificial intelligence capabilities and address the growing need for AI talent and technology.

The discussions, which have been kept private, highlight Apple's interest in integrating Perplexity's advanced AI search capabilities into its existing ecosystem. Perplexity recently secured funding at a $14 billion valuation, underscoring its potential value to a major tech player like Apple [1].

While the financial terms of the potential acquisition have not been disclosed, the timing of these talks coincides with Apple's ongoing efforts to strengthen its AI portfolio. The company has been actively investing in AI technologies and has been seen hiring top talent in the field.

These developments are part of a broader trend in the tech industry, where companies are increasingly turning to acquisitions and high-profile hires to stay competitive in the AI space. Meta, for example, has been actively pursuing such strategies, including a recent $14.3 billion investment in data-labeling company Scale AI [1].

The potential acquisition of Perplexity AI by Apple would also have implications for the broader AI and tech sectors. It could intensify competition among tech giants for AI talent and technology, potentially driving further innovation and investment in AI-related projects.

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[1] https://www.investing.com/news/stock-market-news/meta-considers-perplexity-ai-acquisition-before-scale-ai-investment--bloomberg-93CH-4104331